Senior Advertising Operations Manager

About the Role

[Employer hidden] Advertising plays a central role in our monetisation strategy, connecting brands with rail and coach travellers at high-intent moments across the customer journey - from planning through to travelling

We’re looking for an experienced, detail-oriented Senior Advertising Operations Manager to own and evolve [Employer hidden]’s advertising operations and programmatic ecosystem

This role is accountable for campaign delivery, ad tech performance, yield optimisation and the ongoing development of a scalable, privacy-first advertising platform across direct and programmatic demand

You’ll act as the operational backbone and subject-matter expert for [Employer hidden] Advertising, working closely with Client Success, Product, Engineering and Data teams to ensure advertising is reliable, compliant, performant and resilient to changes in the wider ad tech ecosystem, while delivering a strong customer experience

What the job involves

• Own end-to-end ad operations across direct and programmatic campaigns, directly and through the team, including setup, trafficking, pacing, optimisation and post-campaign reporting
• Ensure consistently high-quality ad delivery across formats, placements and platforms, meeting defined operational standards and SLAs
• Act as the primary operational point of escalation for campaign issues, leading troubleshooting across delivery, tracking and performance
• Own the day-to-day operation and optimisation of [Employer hidden]’s ad tech stack, including Google Ad Manager (GAM), SSPs, consent frameworks and QA processes
• Set, maintain and evolve operational standards for ad delivery, measurement, quality and reliability across [Employer hidden] Advertising
• Lead integrations with new ad tech partners, formats and demand sources in collaboration with Product and Engineering teams
• Drive improvements in automation, tooling, documentation and processes to support scale and operational efficiency
• Lead programmatic yield management, balancing short-term revenue performance with long-term marketplace health and customer experience
• Monitor performance across demand sources and formats, identifying opportunities to improve fill, CPMs, demand quality and overall yield
• Evaluate, test and onboard new programmatic partners, technologies and monetisation opportunities
• Work closely with Client Success to support campaign execution, forecasting, troubleshooting and client delivery
• Act as the advertising operations subject-matter expert and functional lead, influencing product and engineering roadmaps to ensure scalable, high-quality monetisation is embedded early
• Collaborate with Data and Strategy teams to improve reporting, measurement frameworks and actionable insight
• Line-manage and develop an Ad Operations Manager, providing clear direction, coaching and performance feedback
• Set operational priorities, ways of working and quality standards across the ad operations function
• Build resilience and scalability by reducing single points of failure and improving documentation and process maturity

Who you are

• 6+ years’ experience in ad operations, programmatic advertising or ad tech roles
• Deep hands-on experience with Google Ad Manager, SSPs, DSPs and programmatic delivery models
• Strong understanding of consent management frameworks (e.g. GDPR, TCF v2.0) and privacy-first advertising
• Proven ability to manage complex ad operations with a high bar for quality and reliability
• Strong analytical and troubleshooting skills, with comfort working across data, technology and commercial teams
• Excellent stakeholder management skills, able to translate between technical and commercial audiences

Application Instructions

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