Customer Marketing Specialist

Who you are

• 0 - 4 years experience in customer marketing, customer advocacy, or related roles in B2B SaaS
• Strong communication and storytelling skills with attention to detail
• Familiarity with Salesforce, marketing automation platforms, and review platforms (G2, Gartner Peer Insights, Deeto)
• Proven ability to manage multiple projects simultaneously and meet deadlines
• Collaborative, data-driven, and passionate about creating meaningful customer connections

What the job involves

[Employer hidden] is seeking a dynamic and detail-oriented Customer Marketing Specialist to strengthen our relationships with customers and help tell their success stories that inspire trust and fuel growth

You’ll play a key role in expanding advocacy programs, refining customer data, driving engagement through communications, and supporting impactful events and campaigns that elevate the [Employer hidden] customer experience

• Increase customer reviews on G2 and Gartner Peer Insights through structured outreach and engagement
• Support growth in Deeto signups and manage advocacy pipeline
• Partner with Customer Success and Product Marketing to identify and create new customer stories, case studies, and testimonials
• Coordinate customer reference requests for sales and content creation
• Track and report on advocacy metrics (e.g., review volume, sentiment, and participation)
• Collaborate with design and content to bring customer stories to life through social, email, and events
• Help refine and maintain customer data across Salesforce and other marketing tools
• Collaborate with internal teams to ensure data accuracy for segmentation, targeting, and reporting
• Analyze data to uncover opportunities for improved segmentation, personalization, and engagement
• Support the production and delivery of the monthly customer newsletter and lifecycle touchpoints
• Analyze and report on engagement metrics (open/click rates), driving continuous improvement
• Assist with lifecycle, adoption, and upsell campaigns (e.g., Omni DLP adoption)
• Partner with the Customer Success team on customer-focused content creation that drives measurable participation and pipeline impact
• Help manage logistics, invites, and follow-up for key customer programs, including the Technical Advisory Board, virtual forums, and customer webinars
• Collaborate with stakeholders to ensure seamless execution and strong customer participation

6–12 Month Success Metrics

• 3–5 new customer stories or case studies published per quarter
• 20% increase in customer reviews across G2 and Gartner Peer Insights
• Consistent monthly newsletter delivery with improved open/click rates
• Successful support of two major customer events (e.g., Technical Advisory Board, community launch)
• Established repeatable processes for advocacy, communications, and event execution