Senior Strategy Analyst

About the Role

We are looking for an analyst who is a strategic 'doer': someone with the skill to turn complex data into clear insights, the autonomy to own the data pipeline, and the collaborative spirit to help us make smarter, faster decisions.

3+ years analytical experience working in a B2B environment supporting product, sales, marketing, or customer activation efforts, with a proven ability to independently manage a complex workload and set priorities.

Expert proficiency in SQL, with hands-on exposure to database management and data modelling.

Experience with business intelligence or data visualisation tools (such as Looker, Tableau, Power BI), and comfort working across the full data stack.

Exceptional talent for communicating ambiguous problems, connecting data to business outcomes, and translating findings for non-technical audiences.

A growth mindset with a natural curiosity that helps you to spot, break down, and resolve complex problems, all while maintaining data quality and accuracy.

Desirable Skills

• Hands-on experience with data pipeline tools like dbt and cloud data warehouses like Snowflake
• Experience with Amplitude, Mixpanel, or other product intelligence platforms
• Experience working with Hubspot, Salesforce, or other CRM platforms
• A statistical background or experience setting up, running, and analyzing A/B tests and experiments

What the job involves

We're looking for a Senior Strategy Analyst to join our iwocaPay team, focusing on Seller Acquisition and Activation.

Sellers use iwocaPay to offer innovative trade credit and buy-now-pay-later solutions for business customers.

Those sellers are essential to our success: we need them to offer iwocaPay to their customers, who in turn use us to spread the cost of their purchase, improving their cash flow and operational flexibility.

IwocaPay is a dynamic, fast-growing team of 40, organised into four squads. The Seller Activation Squad is a cross-functional unit that owns seller onboarding, from how we first present iwocaPay to new sellers, to how they integrate it into their sales channels.

The squad’s work is highly data driven, supported by a Data and Analytics function that ensures both data access and integrity.

The squad’s analyst will be the primary data partner who collaborates daily with the product manager, engineers, and designers. This critical partnership also supports our sales, marketing, and account management teams, connecting the squad’s work to the business at large.

As the Senior Analyst, you’ll become an expert on the seller journey, using data to deepen the team’s understanding of seller behaviour and performance while also owning the integrity of the data.

You’ll be an independent, strategically minded ‘doer’ who can take full ownership of your work, setting the bar for analytical rigour and turning insights into meaningful decisions.

Key Responsibilities:

• Strategic decision partnering & impact sizing: Proactively frame and size key commercial opportunities by building quantitative models that challenge assumptions, estimate returns, and define success.
• End-to-end data & infrastructure ownership: Own the seller data pipeline from source to consumption. You’ll design data models and manage the data flow from our CRM to our warehouse and visualisation layer, making the seller journey measurable and scalable.
• Deep-dive insight & feature evaluation: Drive exploratory investigations into the broader seller dataset to uncover critical insights on performance, churn, and activation bottlenecks. You will also rigorously measure and interpret the impact of new features.
• Driving action & empowering operations teams: Translate your complex analyses into clear 'so what' insights that inform [Employer hidden]’s business decisions. You will also partner with operational teams (Sales, Marketing, and Account Management) to provide the reliable data and reporting they need to execute on their strategic goals.

Skills & Technologies

• SQL
• Tableau
• Looker
• Salesforce
• Hubspot
• Power BI
• Amplitude
• Snowflake
• dbt
• Mixpanel

Company Information

Company: [Employer hidden]

Employees: 201-500

Industry: Fintech, B2B, Lending

About [Employer hidden]: UK SMEs are the backbone of a complex economy that is constantly changing, so the need for fast and responsive access to finance is becoming more and more important to ensure their success and growth. [Employer hidden] allows SMEs access to business loans in less than a minute, with its API and business marketplace partnerships.

Benefits

• Work where you work best: Twice a year we rent houses in places like Sicily and the French Alps where each team can work together for a week poolside. We champion flexible working in all our teams.
• Invest in [Employer hidden]: We want people to be invested in [Employer hidden]'s success so after six months you'll be awarded share options.
• Keep yourself healthy: We offer comprehensive health insurance and cash plans. You'll also get gym discounts and we host yoga classes in the office every week.
• Start (and end) your day right: Each floor of [Employer hidden] HQ has a fully stocked fridge for breakfast and every Friday we unwind with beers and wine.
• Life-work balance: We know your life outside of work comes first. We offer enhanced maternity and paternity leave for new parents plus a nursery benefit. We also have unlimited unpaid leave.
• Learning and development: Whether you want to learn to code, experiment with motion design, or beat cognitive biases, you'll have time and budget to invest in your professional development.

Application Instructions

Apply via the 'Apply' button.