Midweight Creative

🔒 Confidential Employer
Posted 28 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Brand & Creative Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Conceptual thinking Storytelling Social media Digital marketing Brand activations Agency experience Lead shoots Collaborative work

FULL DESCRIPTION

Midweight Creative

Company: [Employer hidden — view at passion-project.co.uk]

Location: London

Work Type: Hybrid (2 days a week in office)

Experience Level: Mid-Senior level

Salary: Salary not provided

About the Role

The role requires strong conceptual thinking, a passion for storytelling, and the ability to create work that lives across social, digital, experiential, and brand activations, ensuring our brands connect meaningfully with diverse audiences.

  • Bring proven experience within a digital or integrated agency environment
  • Demonstrate strong conceptual thinking that adapts across social, digital, experiential and 360° brand campaigns
  • Confidently lead shoots, working with talent, directors and production crews
  • Work collaboratively with strategists, planners and social teams to shape audience‑first ideas
  • Manage multiple briefs with clarity, structure and calm under pressure

Desirable

  • Genuine interest in sports and/or gaming (Poker, Bingo, Casino)
  • Experience working for brands in a regulated sector

What the job involves

As we continue to expand our in-house creative capability, [Employer hidden] Creative is growing to support a broader range of brands, campaigns, and activation-led ideas. This newly created Creative role reflects that growth and the increasing demand for culturally relevant, socially fluent, and channel-agnostic ideas that perform across the full customer journey.

The Creative will sit at the centre of [Employer hidden] Creative’s output, working closely with creative directors, social, design, and production teams to bring bold ideas to life.

  • Develop original ideas that translate into integrated, multi‑channel creative for high‑visibility campaigns
  • Lead digital and social shoots through concepting, pre‑production and onsite direction of talent and crew
  • Bring brand platforms to life through experiential and activation ideas that connect seamlessly to social and content strategies
  • Collaborate with Creative Directors and cross‑functional teams to elevate creative craft across multiple brands
  • Shape insight‑driven concepts in partnership with strategy teams, ensuring relevance to audience, platform and brand ambition

Company Information

[Employer hidden] stands as a prominent global player in the sports betting and gaming industry, operating within the expansive realm of entertainment. Engaging in diverse facets of sports betting, gaming, and interactive entertainment, the company boasts ownership and management of a varied portfolio featuring renowned brands like Bwin, Coral, Foxy, and Ladbrokes.

At the core of its services, [Employer hidden] facilitates sports betting, enabling users to wager on a multitude of sporting events. Additionally, the company offers an array of gaming services encompassing casino games, poker, and various interactive entertainment options. Leveraging advanced technological capabilities, [Employer hidden] is uniquely positioned to deliver an unparalleled and sophisticated user experience.

The company's strategic prowess is evident through key partnerships, notably with MGM Resorts International, exemplifying its concerted efforts to establish a significant presence in the US market. [Employer hidden] continues to navigate industry complexities, underpinned by its diverse brand portfolio, cutting-edge technology, and strategic collaborations.

Application Instructions

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