Chief Marketing Officer

🔒 Confidential Employer
Posted 28 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Director
SALARY
£130,000 / year
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Demand generation B2B SaaS marketing Pipeline management Brand strategy Team leadership Marketing analytics Product marketing GTM strategy

FULL DESCRIPTION

Chief Marketing Officer

[Employer hidden — view at passion-project.co.uk] is seeking a Chief Marketing Officer to own their demand generation strategy, build predictable pipeline, and define ICPs. This role involves partnering closely with Sales, optimizing lifecycle marketing, and owning the brand strategy and positioning. The CMO will build and lead a high-performing marketing team, foster a culture of accountability, and lead Go-to-Market for new products. They will also own product marketing, support enterprise sales cycles, and manage marketing analytics and budget.

Who you are

  • Proven experience as a senior marketing leader within B2B SaaS, ideally at scale-up or high-growth stage
  • Deep expertise in demand generation with a strong track record of driving pipeline and revenue
  • Experience marketing to multiple audiences including B2B decision-makers and B2C or B2U end users
  • Hospitality software or adjacent sector experience is highly desirable
  • Strong commercial mindset with the ability to align marketing strategy directly to revenue outcomes
  • Exceptional communication skills with the ability to understand and simplify complex concepts
  • Creative thinker with tenacity and a bias for action
  • Comfortable operating strategically while remaining hands-on where needed
  • Established leader with influence at a senior level, and the ability to build and nurture high-performing teams
  • Thrives in a fast-paced, ambitious environment and enjoys building from first principles
  • Passion for the hospitality industry, and a desire to support and improve financial wellbeing for frontline workers

What the job involves

  • Own [Employer hidden]’s demand generation strategy across inbound, outbound support, paid, organic and partner channels
  • Build predictable, measurable pipeline contribution across SMB, mid-market and enterprise segments
  • Define ICPs, personas and segmentation across hospitality operators, partners and future verticals
  • Partner closely with Sales to align on targets, funnel metrics, MQL to SQL conversion and revenue attribution
  • Optimise lifecycle marketing from first touch through onboarding, adoption and retention
  • Establish short and long-term plans to build customer LTV across multiple audiences at different stages
  • Own [Employer hidden]’s brand strategy, positioning and narrative across all channels
  • Develop compelling B2B SaaS messaging while also addressing B2C and B2U audiences such as operators, managers and frontlinne workers
  • Work with the team to curate a marketing plan of campaigns that directly impact business goals
  • Translate complex regulatory, financial and compliance topics into clear, engaging value propositions
  • Identify the optimal channels to reach each audience, and establish a clear, cohesive communications strategy that its built for impact across each of these
  • Refine tone & message, and become the champion of this across the business
  • Build, lead and develop a high-performing marketing team across demand gen, content, product marketing and brand
  • Set clear objectives, KPIs and performance expectations across the function
  • Foster a culture of accountability, experimentation and continuous improvement
  • Manage agency and external partner relationships where appropriate
  • Act as a visible, accessible member of the Leadership team, fostering a creative and open atmosphere
  • Lead GTM for new products, features and market expansion
  • Own product marketing, including value propositions, pricing support, sales enablement and competitive positioning across the full [Employer hidden] ecosystem
  • Support enterprise sales cycles with targeted campaigns, ABM strategies and high-impact collateral
  • Feed structured market insight, customer feedback and competitive intelligence back into Product and Commercial teams
  • Actively seek out opportunities for business growth and input into the wider Leadership strategy
  • Own marketing analytics, reporting and forecasting
  • Establish clear dashboards across CAC, LTV, pipeline contribution and ROI
  • Continuously test, learn and refine channels and messaging to improve efficiency at scale
  • Own and maintain the marketing budget

Application process

  • Initial Conversation (20–30 mins) - A relaxed call to learn more about you, your experience, and what you’re looking for
  • Hiring Manager Competency Interview (45 mins) - A deeper conversation about the role, your skills, and how you approach your work
  • Task Exercise - A 60 minute, role-relevant task that gives you a feel for the work and helps us understand your thinking
  • Final Conversation - A conversation with a Director or CoFounder, giving you the chance to ask questions and get a real sense of what it’s like to work here.
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