Head of Growth Marketing

Who you are

• The team is lean, so we need someone who thrives in a hands-on environment and is comfortable building while doing
• Strategy = Systemisation. You don't just have good ideas; you build the systems that make those ideas repeatable without you
• High Standards & Ownership. You take full accountability for the number. If the pipeline is light, you take it personally and fix it
• Customer-first mindset. You ask the right questions and approach your work through the lens of the schools we serve
• Player/Coach Mindset. You are happy to roll up your sleeves and write copy or build a workflow, but you do it with a view to scaling it
• If you're excited to play a critical part of Zen’s UK growth, make an impact fast, and help define how we position ourselves to schools, I’d love to hear from you
• Proven Builder: You have set up marketing automation and sales enablement functions from scratch or significantly upgraded them
• Commercial Fluency: You view Marketing as a revenue function. You understand deal cycles, you sit in sales meetings, and you optimise for closed-won business, not just vanity metrics
• Technical Independence: You are hands-on with the stack. Whether it's Customer.io, CRM automation, or data analysis, you can build your own workflows and dashboards without waiting for an ops/ data team
• High Agency: You thrive in ambiguity. You don't need a roadmap handed to you; you are the one who draws the map. If you see a gap, you fill it without waiting for permission

What the job involves

I’m hiring for a key role in my team to lead our schools marketing function

We need a builder: someone who can architect the strategy, build the scalable systems to deliver it, and drive the execution that fuels our sales team

You won't just be running campaigns; you will be defining what great looks like and building the marketing machine that allows us to scale efficiently

You will bridge the gap between high-level strategy and ground-level execution, ensuring our positioning, automation, and sales enablement are world-class

You’ll be responsible for marketing to schools and helping with sales enablement across the regions we operate in, driving leads, improving conversion, and increasing our presence in the marketplace

Your work will directly influence how schools see Zen, and whether they choose to work with us

• 1. Architect the Growth Engine (Systemisation)
  • You'll move us from manual effort to a scalable machine. Build and optimiseoptimize the automations, lead scoring, and workflows that drive MQLs to Sales
  • Own the martech stack and data flow for schools, ensuring we have visibility on what works and why
  • Design the Standard Operating Procedures (SOPs) for the function to ensure high-quality execution at scale
• 2. Drive Commercial Impact & Sales Alignment
  • This is not a brand awareness role; it is a revenue role. You will work lock-step with Sales Directors to ensure lead quality and conversion
  • Own Sales Enablement: You will identify gaps in our pitch/collateral before Sales does. You will build the battlecards, case studies, and localised messaging that help them win
  • Review and upgrade the current operational output of the marketing function
• 3. Strategic Positioning
  • Define how we win in the market. Refine our narrative to cut through the noise
  • Lead our multi-channel strategy (Email, Paid, Partnerships), ensuring every channel has a clear ROI and a playbook

You are the Architect, not just the Operator. You aren't inheriting a perfect playbook to execute. You have the mandate to look at our current setup, tear down what doesn't work, and build the systems that will scale us for the next 5 years

You define what great looks like. We have momentum, but we need maturity. You get to set the standard for how a world-class Revenue Marketing function operates, from the tech stack to the messaging

True Commercial Ownership. This isn't a support function sitting in the corner making brochures. You sit at the table with Sales Leadership, owning the revenue number and driving the commercial strategy for the UK

High Autonomy in a High-Growth environment. You will have the freedom to test, break, and build things quickly, without layers of bureaucracy slowing you down

Mission-Critical Impact. You are solving a genuine crisis in the education system. Every efficiency you build puts money back into classrooms and gets teachers where they are needed most to help students thrive!

Application process

We believe in moving fast and respecting your time. Our interview process is broken down into 3 stages, with all interviews in a given stage scheduled simultaneously. Once all interviews in a stage are complete, we aim to get back to you within 36 hours

• Stage 1: Intro call with our recruiter: we’ll cover basics like your background, salary expectations, and timelines
• Stage 2: Intro call with me: we’ll dig into your experience and how you approach growth, automation, and cross-functional work
• Stage 3: Task & review: you’ll complete a short take-home task and then present your thinking to me and a team lead
• Sales leadership call: you’ll speak with one of the leaders from the Sales team