Senior Director of Growth Marketing

🔒 Confidential Employer
Posted 28 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Director
SALARY
£180,000 / year
CATEGORY
Fintech
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Growth marketing Paid advertising Organic marketing Budget allocation CRM ASO AEO P&L management

FULL DESCRIPTION

Senior Director of Growth Marketing

[Employer hidden — view at passion-project.co.uk]

London

£150-180k

Hybrid

Senior and Expert level

Who you are

  • Deep experience in growth marketing with a track record of using initiatives to drive growth across multiple areas of marketing
  • Deep understanding of different growth areas: paid advertising, organic, measurement, budget allocation, virality, CRM, ASO, AEO, onboarding
  • A strategic thinker with strong commercial knowledge who can also execute when needed. Should comfortably be able to ladder goals to a P&L
  • Experience in scaled marketing with budgets > $100 million
  • A strong people leader with experience building high-performing teams
  • Creative, curious, and proactive— love experimenting to unlock new growth

What the job involves

  • We’re looking for a Director of Growth Marketing to supercharge Cleo’s user growth and lead our next chapter of acquisition and diversification
  • The role will own the strategy across Growth Marketing, using AI, creativity, and data to deliver sustainable scale
  • This role will lead a team of 20+ channel managers, engineers, analysts and data scientists, working closely with our growth marketing creative studio and managing a multi-million monthly marketing budget
  • Owning Cleo’s new user growth, growth marketing strategy and seven-figure monthly advertising budget
  • Driving results against key KPIs: new users, LTV: CPA, and diversification targets
  • Expanding growth levers beyond paid—testing virality, CRM, and brand advertising
  • Harnessing AI to sharpen decision-making, automate workflows, and fuel creativity
  • Partnering with Product, Data, and Creative to build stand-out campaigns and growth loops
  • Leading and coaching a high-performing growth team

Company benefits

  • Meaningful equity with early exercise, plus top-ups on promotion
  • Up to 26 weeks’ parental leave
  • Paid 1-month sabbatical every 4 years
  • Comprehensive health, dental & vision insurance
  • Pension/401K match up to 6%
  • Learning & development budget
  • Mental health support via Spill
  • Flexible working for a healthy work–life balance
  • Work remotely from one of our hiring locations, with a hybrid option in our London office (1+ day/week)
  • Annual company off-sites
  • Company-wide performance reviews every 6 months
  • Clear progression plans with opportunities to lead, grow, and challenge the status quo
  • We’ll cover your OpenAI subscription
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