Chief Marketing Officer

Job Description

Lead growth at [Employer hidden] as Interim CMO. Own marketing across our AI-powered advice marketplace, drive revenue, and scale a high-performing team as we double the business in the UK and US

[Employer hidden] is looking for an interim Chief Marketing Officer to lead the next phase of growth across both sides of our marketplace

This role owns marketing strategy and execution for consumers seeking financial advice and for financial advisors looking to grow their businesses through the [Employer hidden] platform

We’re a high growth business, with plans to double revenues in the next two years, and deliver even more growth to our financial advice customers

The interim CMO will lead an established marketing organisation of 12, drive immediate commercial performance, and build the strategic foundations required for long term growth

The role requires a balance of strategic thinking, operational leadership, and strong data driven decision making

Long term B2C and B2B marketing strategy:

You will define and evolve the long term marketing strategy across both sides of the [Employer hidden] marketplace

This includes building a deep understanding of our two core audiences, financial advisors and consumers seeking financial advice, as well as the markets they operate in and the channels we use to reach them

You will lead the development of robust forecasting, resourcing, and planning processes that ensure marketing investment aligns with company growth goals

The role requires the ability to translate market insight, channel knowledge and commercial objectives into a clear strategic roadmap for the marketing organisation

B2B pipeline building:

You will lead the marketing function responsible for generating demand from financial advisors and advisory firms

The focus of this work is building pipeline value, ROI and driving new customer acquisition across the industry

This requires a strong understanding of our target customers and the different sales motions involved

You will oversee strategies that support both smaller and faster moving deals as well as longer enterprise sales cycles

This part of the business is evolving rapidly and is led operationally by the Head of B2B Marketing

B2C trading performance:

You will oversee the performance of our consumer marketing engine, ensuring that channel investment delivers against growth and efficiency targets

This responsibility requires strong capability in channel strategy, capital allocation, and performance forecasting

You will work closely with experienced marketing directors and channel managers to optimise trading performance across paid and organic channels

Team development:

You will lead and support the combined marketing teams across B2B and B2C functions

The role includes developing individual team members, strengthening leadership capability within the group, and improving overall team performance

You will help ensure the organisation is aligned around clear goals, effective collaboration, and strong execution

Marketing innovation:

You will challenge and evolve the way the marketing organisation operates

This includes identifying new tools, processes, and working practices that improve effectiveness and speed

A key focus will be the adoption of emerging technologies, including AI, to improve individual productivity, enhance team workflows, and support the development of marketing agents and automation

Who you are

• Data-driven marketing leadership: You have extensive experience leading data-driven marketing organisations and building cultures where performance measurement and experimentation guide decision making
• You demonstrate strong analytical thinking when identifying opportunities, diagnosing performance issues, and attributing marketing outcomes
• You are comfortable using data to guide investment decisions, shape strategy, and communicate performance clearly across the organisation
• Demand generation expertise: You have experience building demand generation engines in SaaS or marketplace businesses where marketing is directly responsible for pipeline creation and revenue growth
• You understand best practice across the full demand generation lifecycle, including audience segmentation, messaging, lead capture, lead nurturing, and pipeline acceleration
• Experience with account-based marketing and supporting both mid-market and enterprise sales motions is preferred
• Acquisition channel expertise: You have experience leading acquisition across a range of marketing channels, including paid digital (paid search, paid social, and video), partnerships, content marketing, and search engine optimisation
• You understand how to build and scale diversified demand generation engines, balancing short-term performance marketing with longer-term sustainable demand creation
• You are also aware of how emerging AI-driven search environments are changing discovery and distribution
• B2B CRM expertise: You have a strong understanding of CRM systems in a B2B environment and how they support pipeline management, lead scoring, lifecycle marketing, and marketing attribution
• You are comfortable working closely with sales teams to ensure CRM systems support effective pipeline visibility, lead nurturing, and revenue forecasting
• Strategic planning and forecasting: You have experience building marketing plans that incorporate forecasting, resourcing, capital allocation, and clear performance measurement
• You are comfortable setting growth targets, defining channel investment strategies, and ensuring marketing plans are aligned with broader company objectives
• Cross-functional collaboration: You know how to collaborate closely with product, data, and technology teams to ensure marketing strategy and product development are aligned
• You understand how marketing insight can inform product direction, positioning, and customer experience across both sides of a marketplace
• Communication and storytelling: You are an effective communicator who can clearly articulate strategy, build alignment across teams, and develop a following around the marketing vision
• You are comfortable presenting to senior leadership and translating complex marketing concepts into clear commercial narratives
• Personal attributes: You bring high energy, positivity, and a strong self-starting attitude. You are comfortable stepping into complex environments, building relationships quickly, and creating momentum in teams and projects

Company Information

Company Size: 21-100 employees

Industry: Fintech, B2B, Marketplace, Personal finance, Financial Services

Company Benefits

• Holiday: you’ll be allocated plenty of holiday to ensure that you have enough time to recharge, work-life balance is super important to us here
• Flexible working: we’ll work with you to find the balance of office-based work and remote working
• Cycle to work scheme
• Season ticket loan
• Life insurance
• Brilliant Pension Contributions: We go above and beyond when it comes to helping you to save for your future
• Investment in your Development: Alongside in-house training, you’ll be allocated £1,000 a year to invest in your career development
• Investment in your Wellbeing: Your wellbeing is a top priority for us, and you’ll be able to benefit from fully paid subscription to Calm, our favourite Wellbeing App
• Social Events: We’re a social bunch so you can expect plenty of activities based in and around our vibrant office in the heart of Farringdon