UAE Marketing Manager
SKILLS
FULL DESCRIPTION
UAE Marketing Manager
Company: [Employer hidden — view at passion-project.co.uk]
Location: Remote
Contract Type: Permanent
Salary: £36,000 plus large company benefits
About The Role
We are actively building diverse teams and welcome applications from everyone.
Role: UAE Marketing Manager
Location: Remote ([Employer hidden] operate hybrid working, which comprises of a mix of office and home working)
Contract Type: Permanent
Salary Package: £36,000 plus large company benefits, a broad flexible benefits scheme, and 2 paid-for volunteering days a year
Hours: 9.00 am – 5.30 pm Monday – Friday
Interview Process: 2-stage process
Why [Employer hidden]?
- An inclusive workplace
- Excellent package: solid basic and company benefits
- Hybrid working & core hours in line with role requirements
- Career development and life-long learning opportunities
- Opportunity to join Europe's largest privately-owned IT Company
Role purpose:
The UAE Marketing Manager is a multi-disciplinary role designed to lead and execute the marketing strategy for [Employer hidden]’s Middle East operations. You will act as the central link between the UK-based headquarters and the UAE market, driving brand awareness, lead generation, and vendor engagement.
The role will take end-to-end ownership of the marketing lifecycle from high-level strategic planning with global technology partners to the hands on delivery of creative assets and digital campaigns specifically tailored for the UAE audience.
Key responsibilities:
Strategic Campaign Management
- Develop and execute integrated marketing campaigns to drive Sales Qualified Leads (SQLs) and brand authority within the UAE market.
- Manage the full campaign lifecycle: planning, execution, budget tracking, and ROI reporting.
- Adapt UK and global campaign templates to ensure cultural and linguistic relevance for the Middle East region.
Creative Studio & Content Oversight
- Direct the creative output for the UAE region, ensuring all digital, social, and print assets are of a premium standard.
- Oversee the "studio" workflow including self-serve creation with utilising branded templates, managing external agencies or internal design resources if applicable to produce brochures, web content, and video assets.
- Maintain the UAE website via our central web development team ensuring content is current, SEO-optimised, and aligned with local market trends.
Strategic Campaign Management
- Develop and execute integrated marketing campaigns to drive Sales Qualified Leads (SQLs) and brand authority within the UAE market.
- Manage the full campaign lifecycle: planning, execution, budget tracking, and ROI reporting.
- Adapt UK and global campaign templates to ensure cultural and linguistic relevance for the Middle East region.
Creative Studio & Content Oversight
- Direct the creative output for the UAE region, ensuring all digital, social, and print assets are of a premium standard.
- Oversee the "studio" workflow including self-serve creation with utilising branded templates, managing external agencies or internal design resources if applicable to produce brochures, web content, and video assets.
- Maintain the UAE website via our central web development team ensuring content is current, SEO-optimised, and aligned with local market trends.
Act as the primary marketing point of contact for key technology vendors specifically for UAE-funded initiatives.
Secure and manage Vendor Marketing Development Funds (MDF), ensuring all activity aligns with both [Employer hidden] and vendor brand guidelines.
Build joint value marketing programmes that resonate with the unique IT landscape and digital transformation goals of UAE businesses.
Performance & Reporting
- Analyse website traffic, conversion rates, and campaign performance using marketing automation and analytics tools.
- Provide monthly reports to senior leadership on UAE marketing impact, pipeline contribution, and budget efficiency.
Skills and experience:
- Sector Knowledge: Proven experience in B2B Technology or IT Services marketing is essential.
- Regional Expertise: Demonstrable understanding of the UAE business culture and marketing landscape (preferred).
- Hybrid Skillset: Experience that spans creative direction, campaign strategy, and vendor relationship management.
- Part-Time Proficiency: Highly organised with the ability to manage a full-scale regional remit within a 3-day working week.
About Us
[Employer hidden] is Europe's largest privately-owned IT business, based out of the new £7m HQ office in Birmingham and we help clients succeed through IT transformation and exceptional customer experiences. We are a business where innovation is greater as we combine unique ideas, people and disciplines. We are a global company that is passionate about IT and where we look to simplify the complex.
We are an equal opportunities employer
[Employer hidden] is committed to providing equal opportunities and a proactive and inclusive approach to equality and diversity in employment. No applicant or employee will be treated less favourably than another on the grounds of a protected characteristic which are defined as sex, sexual orientation, age, disability, gender reassignment, trade union membership or non-membership, marriage and civil partnership, pregnancy and maternity, race and religion or belief.
If you are selected for interview, and need any reasonable adjustments made for your interview, please let the [Employer hidden] Talent Acquisition team know, at the point of scheduling.
Diversity & Inclusion at [Employer hidden] - https://www.[Employer hidden].com/diversity-and-inclusion/
Sustainability at [Employer hidden] - https://www.[Employer hidden].com/sustainability-at-[Employer hidden]/
Life at [Employer hidden] - https://www.linkedin.com/company/[Employer hidden]/life
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Job Description
Download Level 5 (E) Middle Management - UAE Marketing Manager JD.docx