REGIONAL SALES MANAGER
SKILLS
FULL DESCRIPTION
REGIONAL SALES MANAGER
Company: [Employer hidden — view at passion-project.co.uk]
Location: South of England (field-based)
Salary: £35,000–£40,000 + Company Car
KEY RESPONSIBILITIES
Territory & Account Management
Deliver sales, distribution and profitability targets across your region. Build strong customer relationships and lead structured territory planning. Forecast accurately and ensure high standards of in-store execution.
Sales Execution & Activation
Implement national campaigns and customer-specific promotions. Support demos, training, and events to drive sell-through and brand performance. Monitor and report competitor activity.
Digital Enablement
Drive adoption of our B2B portal, supporting customers to use digital tools effectively. Use CRM and Power BI to analyse performance, plan activity, and improve execution.
New Business Development
Identify and convert new business opportunities. Present compelling commercial proposals to expand distribution and visibility.
Cross-Functional Collaboration
Work closely with marketing, trade marketing, digital teams and fellow RSMs. Align regional plans with national strategy for consistent brand execution.
Reporting & Administration
Maintain accurate CRM records, forecasts, and performance reports. Attend national meetings, training sessions, and key industry events.
What We’re Looking For
Experience & Technical Requirements
3–5 years’ experience in a field-based sales role. Strong commercial and analytical skills with the ability to translate insight into action. Experience in strategic account management and new business development. Good understanding of margins, trade spend, rebates and Gross-to-Net. Confident using CRM tools, Power BI, and Microsoft Office. Excellent communication and presentation skills. Full UK driving licence and willingness to travel extensively. (Company car will be provided)
Skills & Personal Qualities
Proactive and solution-oriented, always seeking continuous improvement. Strong interpersonal skills with the ability to influence and build trust. Results-driven, organised, and commercially aware. Collaborative team player with a positive approach. Analytical thinker with sound judgement and resilience
About [Employer hidden]
At [Employer hidden] our mission is to “inspire every artist in the world.” We take pride in our heritage brands and the passionate people who bring them to life. We have nearly 900 employees across 12 countries and our products are sold in over 130 countries. [Employer hidden] Group is the parent company of iconic art brands like Winsor & Newton, Liquitex, Lefranc Bourgeois, Conté à Paris, Charbonnel, SNAZAROO and Reeves. We develop innovative products that inspire creativity at all levels, from professionals to hobbyists and students. Proudly B Corp™ certified, we are committed to sustainability with science-based carbon reduction targets, creating financial, environmental, and social value. Sustainability shapes our culture, reducing environmental impact and enhancing social contributions through community engagement and artist wellbeing.
Diversity, Equity, and Inclusion
Many Voices. One Community. We are committed to being a company of choice, creating a workplace where every individual thrives, both professionally and personally.
If you are passionate about Sales and have the skills to influence and build trust we would love to hear from you. Apply now to join our team and contribute to our continued success.
If you are interested in this role, please click here to apply online.