Senior Sales Manager

About the Role

Role Purpose: As a Senior Sales Manager within 3t Training Services, you are responsible for delivering revenue growth across a portfolio of key B2B clients and developing new business opportunities. You will lead client engagement at a senior level, identifying and converting high-value opportunities across the 3t portfolio. The role combines strong account development with proactive business development, with a focus on pipeline generation, opportunity progression and revenue delivery.

Success in the role is measured against KPIs/metrics including:

• Strong pipeline coverage
• Conversion of high-value opportunities into revenue
• Growth across key accounts
• Delivery of multi-service opportunities
• New client acquisition

Scope:

• Deliver against personal revenue targets aligned to 3t Training Services budgets
• Build and maintain a pipeline of opportunities across existing and new clients
• Identify, develop and convert high-value opportunities across the 3t portfolio
• Develop key accounts to increase revenue and client engagement
• Build and maintain relationships with senior stakeholders within client organisations
• Develop and execute account plans aligned to sales targets
• Collaborate with product specialists and wider 3t teams to deliver client solutions
• Support Sales Managers in progressing opportunities where appropriate
• Provide guidance to Sales Managers and members of the Booking team, sharing experience and best practice to support their development and performance
• Hand off confirmed booking requirements to the Bookings team for execution
• Generate leads for wider 3t services and refer to relevant specialists
• Maintain accurate CRM records (pipeline, activity, forecasting)
• Provide clear updates on pipeline, performance, and risks

Duties and Responsibilities:

Sales & Revenue Growth

• Own and grow key accounts to deliver revenue targets
• Create and convert high-value opportunities across multiple service lines
• Lead commercial discussions and negotiations with clients

Client Engagement

• Build and maintain strong relationships with key stakeholders
• Engage clients to understand requirements and identify opportunities
• Maintain regular client engagement to support account growth

Commercial & Operational Discipline

• Maintain and manage accurate pipeline, forecasting and CRM activity
• Monitor account performance and identify opportunities for growth
• Work collaboratively with local teams and internal stakeholders to support delivery and client outcomes
• Support effective billing and cash collection processes where required

The Person

Person Specification:

Essential Criteria:

• Proven experience in a target-driven B2B sales role within energy, training or related sectors
• Strong track record of achieving or exceeding sales targets
• Experience closing high-value or complex sales opportunities
• Strong commercial awareness, including pricing and value-based selling
• Experience engaging with senior decision-makers
• Demonstrated ability to grow and develop key client accounts
• Ability to identify and develop opportunities through proactive client engagement
• Proficiency in CRM systems and structured pipeline management
• Self-motivated and able to operate with accountability
• Strong communication and negotiation skills

Desirable Criteria:

• Understanding of training, compliance, or workforce development needs
• Familiarity with LMS or training systems
• Awareness of relevant industry standards or regulations
• A strategic thinker with the ability to innovate and develop new approaches to the environment we operate in order to grow the business
• Highly organised / meets deadlines.
• Ability to remain calm and be assertive during busy periods or when dealing with challenging situations.
• The job holder is expected to be flexible and undertake additional duties commensurate with the overall responsibilities of the job, and that are within their competence, when required.
• Comfortable working in a fast-paced, target-driven environment
• Strong organisational and time management skills
• Flexible to travel as required
• Maintains a professional approach in line with company standards

Application Instructions

[Apply now](#)