National Sales Manager
SKILLS
FULL DESCRIPTION
National Sales Manager
Company: [Employer hidden — view at passion-project.co.uk]
Location: London
Salary: £45,000 + commission
Job Type: Permanent
About [Employer hidden]
We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.
Our Client
Our client is an established premium beauty and wellbeing brand with a strong international presence across retail, spa, and e-commerce channels. Known for combining heritage expertise with modern consumer experiences, the business has built a loyal following and continues to expand its global footprint through innovative product development and strategic retail partnerships. With a strong focus on delivering exceptional consumer experiences, the brand combines high-quality formulations with elevated retail execution and continues to grow its presence within premium beauty environments.
Overview
We are seeking a National Sales Manager to drive retail performance and brand growth across the UK. This role will focus on managing key retail relationships, supporting in-store activation, and ensuring strong sales performance across a network of premium beauty accounts. Working closely with internal commercial teams and retail partners, the successful candidate will play a key role in strengthening brand presence, delivering exceptional retail experiences, and driving sustainable sales growth.
Key Responsibilities
- Sales & Commercial Performance
- Drive retail sales growth across a national network of accounts.
- Monitor store performance and identify opportunities to increase sell-through.
- Support delivery of commercial targets and business growth initiatives.
- Retail Partnership Management
- Build strong relationships with store teams and retail stakeholders.
- Identify opportunities to enhance brand visibility and retail execution.
- Support successful implementation of product launches and promotions.
- Brand Experience & Activation
- Deliver engaging product experiences and demonstrations in-store.
- Support retail events, promotions, and consumer engagement activities.
- Ensure brand standards and visual merchandising guidelines are consistently maintained.
- Reporting & Operations
- Track sales performance and share insights with internal teams.
- Maintain strong operational standards across merchandising, stock levels, and displays.
- Manage reporting and administrative tasks to support commercial planning.
Qualifications
- Experience within premium beauty, skincare, wellness, or personal care retail.
- Proven ability to drive sales performance in a customer-facing environment.
- Strong relationship-building and communication skills.
- Highly organised with the ability to manage multiple accounts.
- Commercial mindset with an ability to identify growth opportunities.
- Proficiency in standard business tools including Excel and presentation platforms.
Additional Requirements
- Ability to travel nationally across the UK.
- Flexibility to support weekend or evening retail events when required.
- Full UK driving licence preferred.
Compensation & Benefits
- Competitive salary with performance-based bonus.
- Generous annual leave allowance.
- Product allowance and employee discounts.
- Private healthcare and pension scheme.
- Opportunity to grow within a globally recognised premium beauty brand.