Business Counter Manager

About [Employer hidden]

We are redefining recruitment across the Personal Care, Beauty, Aesthetics & Wellness space. We partner with ambitious businesses to source high-impact talent and make hiring feel seamless, and we guarantee our results every time! From entry-level to executive search, we bring market insight, global network depth, and a Refyned, high-touch approach. Whether you're building your founding team or hiring at scale - we're your people.

Our Client

Our client is a prestige beauty brand with a growing presence across luxury retail environments. The brand is recognised for its refined approach to beauty, combining modern artistry with thoughtfully crafted products designed to enhance natural beauty.

With a strong focus on quality, design, and elevated client experience, the business has built a loyal following within the premium beauty market. As the brand continues to expand within high-end retail spaces, it is seeking passionate beauty professionals who can deliver exceptional service and represent a modern luxury beauty brand.

Overview

We are seeking a Business Counter Manager to lead retail performance and client experience within a prestigious luxury retail environment.

This role combines commercial leadership, luxury service, and team development, ensuring the counter operates as a high-performing retail destination. The successful candidate will act as the face of the brand in-store, building meaningful client relationships, driving sales performance, and maintaining exceptional visual and service standards.

Working closely with retail partners and internal brand teams, this role will play a key part in establishing the counter as a destination for premium beauty and expert artistry.

Key Responsibilities

• Sales & Commercial Performance
  • Drive counter performance through achieving and exceeding sales targets and KPI’s.
  • Take full ownership of the counter as a business, managing daily operations and retail standards.
  • Identify opportunities to grow sales through client development, in-store initiatives, and retail events.
  • Monitor performance metrics and implement strategies to maximise sell-through.
• Luxury Client Experience
  • Deliver highly personalised consultations tailored to each client.
  • Build and maintain a loyal client base through exceptional service and clienteling.
  • Provide expert product recommendations and application advice.
• Team Leadership & Development
  • Lead, inspire, and develop the counter team to deliver exceptional service.
  • Provide coaching, product education, and ongoing training to maintain the highest standards.
  • Foster a collaborative and supportive team culture.
• Brand Representation & Retail Excellence
  • Act as a brand ambassador, communicating the brand’s values and product expertise.
  • Maintain exceptional visual merchandising and counter presentation in line with luxury retail standards.
  • Partner with store leadership to support product launches, events, and promotional activity.

Qualifications

• Experience within luxury beauty, prestige cosmetics, or premium retail environments.
• Proven success in a management or senior counter role.
• Strong commercial awareness with a track record of achieving sales targets.
• Passion for beauty, artistry, and delivering high-touch client experiences.
• Exceptional communication and relationship-building skills.
• Highly organised with the ability to manage multiple priorities in a fast-paced retail environment.

Additional Requirements

• Ability to work retail hours including weekends when required.
• A proactive mindset with strong ownership of counter performance.
• Passion for delivering exceptional customer experiences in luxury retail.

Compensation & Benefits

• Competitive salary with performance-based bonus.
• Generous annual leave allowance.
• Product allocation and employee discounts.
• Access to specialist product and service training.
• Opportunity to grow within a fast-growing premium beauty brand.

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