Commercial Ideation Executive

Commercial Ideation Executive

An exciting opportunity exists for a *Commercial Executive* to join the Williams Ideation team. We are seeking a team player with an eye for analysis and problem solving.

Reporting to the Commercial Ideation Manager and working closely with senior members of the Commercial Team, the candidate will be responsible for assisting on the development and delivery of insight-driven prospective partner proposals and pitches to support the overarching commercial and partnership strategy of [Employer hidden — view at passion-project.co.uk].

Working in a fast-paced environment, the candidate will play a significant role in delivering best-in-class, creative proposals that differentiate Williams amongst its competitors and help to secure on-brand partnerships.

Main Duties:

Prospect Proposals and Pitches

• Support the development of proposals and pitches from start to finish, including researching brands, writing a creative brief, and ensuring final presentation materials are tailored to each prospect.
• Conduct in-depth qualitative and quantitative research into target brands, including their business objectives, marketing activity and strategic priorities, translating findings into potential narratives and opportunity areas.
• Identify and develop brand narratives and creative activation concepts across relevant partnership assets (branding, digital, social, experiential and hospitality).
• Use proprietary research, CRM data and external intelligence platforms to generate insights that shape proposals, presenting these in a clear and concise manner across written materials and presentations.
• Build familiarity with previous proposals and materials, using existing frameworks and best practice to deliver consistent, high-quality outputs and drive efficiencies.

Collaboration & Teamwork

• Work closely with internal teams, including Strategy and Insights, to gather relevant inputs, ensure organisational alignment and strengthen proposals with data and brand insights.
• Develop a strong understanding of the Williams brand, ensuring all proposals clearly articulate our positioning and align with the objectives and story of prospective partners.
• Support the development of the sales pipeline through research and preparation of materials for outreach and prospecting.
• Stay informed on the sports sponsorship industry, proactively identifying trends, case studies and examples, and maintaining a central bank of insights to inspire the wider team.
• Support the effective running of team processes and meetings, including coordinating agenda items, preparing materials, and circulating notes where required.

Project Management

• Maintain a clear view of all active tasks, communicating prioritisation and workload to the Commercial Ideation Manager and escalating conflicts of priority before deadlines are missed.
• Deliver all materials in line with agreed sales briefs, implementing feedback accurately and promptly, and returning revised versions within agreed timeframes.
• Maintain accurate tracking of all opportunities across internal systems (e.g. Jira, Salesforce), ensuring status, timelines and deliverables are consistently up to date for the purposes of reporting and pipeline management.

Qualifications and Experience Level:

• Minimum of 2 years within marketing, advertising or sports.
• Experience of brand marketing within sports (preferably from working within the partnerships space) including an understanding of media values, digital & social media marketing and sponsorship activation.
• Strong research skills, able to condense complex information and present it to team members in a clear way
• A creative approach to sponsorship strategy and activation to support on proposition building.
• Strong workflow manager, highly organised and task efficient.
• Ability to work with multiple internal stakeholders and to tight deadlines.
• High level of IT literacy including MS Office and Adobe Suite.