Digital PR Executive

About the Role

We’re looking for a proactive, highly organized Digital PR Executive with proven experience in earned media outreach and a deep understanding of the US media landscape. This is a varied, fast-paced role suited to a natural storyteller who can take full ownership of the Digital PR process, from ideation and data interpretation to coverage tracking and reporting. You will be comfortable working across multiple clients and sectors simultaneously (including sports, iGaming, and lifestyle), maintaining a calm, effective approach while delivering high-impact campaigns in a fast-moving environment.

Key Responsibilities

• Deliver end-to-end Digital PR campaigns across a range of tactics, including data-led studies, reactive PR, newsjacking, and always-on outreach
• Build and maintain high-quality, targeted media lists using tools such as Muck Rack, Roxhill, or similar platforms
• Research trends, breaking news, and cultural moments to identify timely, relevant story angles
• Write persuasive, personalized pitch emails tailored to individual journalists and publications
• Create and shape content that supports campaigns, including press materials, reactive commentary, and data-driven narratives
• Source, analyse, and interpret data, turning insights into stories that resonate with journalists and audiences
• Track campaign performance, success rates, and live coverage, providing clear reporting and learnings
• Re-angle and adapt stories for different media hooks, verticals, and outlets
• Collaborate with link building teams when required, including supporting off-page SEO activity such as link building and publisher management

Role Requirements

##### You Must Have

• 2:1 Bachelor’s Degree – or location equivalent – from an internationally-recognized university
• 1 yr experience in DPR-related role in an agency
• A solid understanding of DPR, and various tactics to earn media coverage
• Experience using media databases such as Roxhill, Muckrack
• Comfortable working across multiple campaigns at once using a variety of PR tactics
• Experience and understanding of the US market & news cycle
• Pitch writing skills
• Proven successful earned media coverage for clients in the U.S.

##### Desired Requirements

• Interest in U.S. Sports/iGaming
• Skills in sourcing link placement and managing publishers
• Experience with guest post outreach
• Negotiation with publishers for link placement
• Familiar with SEO principles (on-page, off-page, backlink strategy) to ensure effective link placements.

About you

- Thrive in a dynamic, remote environment. - High competency in Excel, Word and PowerPoint. - Be prepared to take the initiative. - Problem-solving attitude. - Willingness to learn. - “Can-do” attitude. - Analytical, numerate aptitude. - Strong English communication skills, written and verbal.

Benefits

• Holiday | 25 + 1 p/a worked
• Pension | 5% ER – Salary Sacrafice
• Mat / Pat | Yes – Above stat.
• Medical | Yes (Vitality)
• Personal Days | 3 p/a

Application Process

01 Screening Our internal Talent Manager will conduct an initial screening to ensure your experience and values align with our company culture and expectations. 02 1st Interview You’ll have an initial interview with the hiring manager and another team member to discuss your background, aspirations, and suitability for the role. 03 Assessment A practical technical assessment will follow, giving you the opportunity to demonstrate your skills and approach to problem-solving. 04 2nd Interview The process concludes with a final interview, which includes a member of our senior leadership team.