User Acquisition Specialist

Job Description

[Employer hidden] is looking for a User Acquisition Specialist to join our Marketing team in our London (UK) Office.

What will you be doing at [Employer hidden]?

This is a varied and exciting role, working with a leading digital games and entertainment company. You will work closely with our existing UA team, with the following responsibilities:

• Managing the full UA process for a mobile game: Planning and execution of user acquisition campaigns
• Oversee acquisition marketing campaigns across multiple mobile channels
• Produce comprehensive UA reporting, analyse ROI and identify new opportunities to support key titles
• Experiment and analyse campaigns for existing and upcoming games
• Running multiple marketing tests and present results to stakeholders with concrete recommendations
• Use data-driven insights to enhance performance through sub-publisher optimisation, customised targeting and segmentation
• Develop briefings for new ad creatives and oversee the production of marketing material
• Manage business relationships with day-to-day communication and reporting

What are we looking for?

• Minimum 6 months of experience in paid digital marketing or media buying required
• Knowledge of marketing channels such as Facebook, Tiktok, Google Ads, Applovin, Unity
• Experience with tracking tools like Appsflyer for mobile ad campaigns is a significant advantage
• Having prior exposure to a soft launch will greatly benefit the candidate
• Excellent communication skills, both written and verbal in English

About [Employer hidden]

[Employer hidden] is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 450 million monthly and 70 million daily active users across mobile, PC, console, social, and online platforms. Operating in 15 countries, [Employer hidden] develops and launches games in multiple categories across its 22 studios.

Founded in 2001 with an internationally recognised brand name, [Employer hidden] has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, [Employer hidden]’s studios and companies have generated more than 10.5 billion downloads, including the following games: 8 Ball Pool, Subway Surfers, Golf Battle, Football Strike, Carrom Pool, OSM - Online Soccer Manager™, Football Rivals , Pure Sniper , Puzzle Page™, Head Ball 2, Motorsport Manager, Darts of Fury, Ultimate Golf, Mini Football, Triple Match 3D™, Agar.io, PowerWash Simulator, Sudoku.com™, and We Are Warriors™.

For more information, visithttps://[Employer hidden].com/