Marketing Director, B2B Professional / Financial Services
SKILLS
FULL DESCRIPTION
We are looking for an ambitious and forward-thinking Marketing Director to lead our global marketing function during an exciting phase of expansion. This is a senior leadership role for someone who thrives in a B2B services environment, understands how to build premium brands, and knows how to turn strategy into commercial impact.
Strategic Leadership
- Define and execute a global marketing strategy aligned to business growth and revenue objectives - Act as a key partner to senior leadership, sales, product, and technology teams
AI & Tech-Enabled Marketing
- Leverage AI and automation for smarter segmentation, campaign optimisation, content creation, and reporting - Continuously evaluate and внед new marketing technologies to keep the function best-in-class
Brand & Campaign Leadership
- Own brand governance and ensure consistency across all markets and touchpoints - Lead integrated, multi-channel campaigns across digital, social, events, and partnerships
Performance & Growth Marketing
- Drive demand generation through SEO, SEM, email, paid media, and website optimisation - Use data, dashboards, and experimentation to optimise performance and ROI
People & Culture
- Build, mentor, and inspire a high-performing international marketing team - Foster a culture of ownership, innovation, and collaboration across regions
Commercial Ownership
- Manage the global marketing budget and allocate resources strategically - Measure impact through clear KPIs tied to pipeline, revenue, and brand growth
What You Bring
Experience & Background - 7–10 years of progressive marketing experience, including 2–3+ years in a senior leadership role - Strong background in B2B marketing within services, professional, or complex sales environments - Experience leading global or multi-market brand and demand-generation initiatives
Technical & Strategic Skills - Hands-on experience with AI-powered marketing tools and modern martech stacks - Deep understanding of the full customer lifecycle and personalisation at scale - Strategic thinker who is equally comfortable executing and optimising
Leadership & Communication - Confident, clear communicator with strong stakeholder management skills - Proven ability to lead diverse, cross-border teams - Exposure to B2C marketing is a plus, but not essential
Why Join Us?
- Play a key role in shaping the global brand of a rapidly scaling B2B business - Work at the forefront of marketing innovation, AI, and data-driven growth - Influence strategy at a senior level in an entrepreneurial, international environment - Enjoy flexible hybrid working, performance-based rewards, and long-term growth opportunities