Business Development Representative

🔒 Confidential Employer
Posted 23 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Entry-level
SALARY
£40,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Sales Business Development Communication Outbound Calls Prospecting Sales Psychology

FULL DESCRIPTION

3 billion people across the world work in frontline jobs. Yet, despite rising costs and staff shortages, frontline organisations are still left to choose between paper, Excel, and WhatsApp, or decade-old workforce management solutions to take care of the most important part of their businesses - their people.

Enter [Employer hidden — view at passion-project.co.uk]: the next generation of AI-native, frontline workforce management. We’ve built an end-to-end platform covering Scheduling, HR, Payroll, and Communications that gives the largest frontline organisations everything they need to staff more intelligently and empower their teams.

In 4 years, we’ve already made a deep impact on the lives of over 100k frontline workers and the operation of their organisations, grown the team to 120+, and secured over $50M in funding from notable VC’s, including Felicis, Northzone, Gradient Ventures (Google), SpeedInvest, Antler, and Notion Capital, plus notable angels like Tom Blomfield (Monzo).

It’s a hugely exciting time to be joining the team as we’re still small enough that you’ll have a significant impact on the company’s growth trajectory and culture, yet large enough to have a great structure, experienced leaders and world-class benefits in place. More on working at [Employer hidden] here.

About the Role

Are you ready to kickstart your career in sales and make a real impact in the world of tech? Joining [Employer hidden] as a Business Development Representative means being part of an early-stage, high performing team in a business solving a real problem with a must-have product and a huge growth ceiling.

This role offers dedicated mentorship from top-performing AEs and a clear growth path, perfect for someone who thrives on ownership and building best practices from the ground up in an innovate and high-growth business.

Responsibilities

  • Identify and engage with prospects in the Social Care or Hospitality vertical.
  • Partner with our marketing and sales teams to create compelling outreach strategies.
  • Making outbound calls to strategic contacts (Directors / C-Suite).
  • Running discovery calls.
  • Experiment to determine the right messaging and content for prospective customers across all funnel stages.
  • Arrange meetings with customers and Account Executives.
  • Collaborate closely with seasoned professionals who are invested in your growth and success.
  • Be the face of [Employer hidden]. Attend relevant events and trade shows to meet current and future customers in-person.

This is not just another BDR role; it’s a chance to be part of something meaningful, with a team that values your potential and is ready to support your career development every step of the way.

Requirements

  • You have at least 6-12 months of experience in a sales development role at a tech or software company.
  • You have ambition, resilience, and a genuine passion for career growth.
  • You have a curiosity to learn and adapt in a dynamic, fast-paced environment.
  • You're comfortable picking up the phone to senior people (C-Suite, Directors etc).
  • You're obsessed with finding new ways of delivering business growth; you're motivated by hitting targets and capable of self-directing.
  • You're interested in sales psychology and communication. You're always testing and trying new things to figure out what messaging converts a prospect into a meeting

Benefits

  • Salary: £40k + 50% OTE bonus
  • Hybrid - Monday, Wednesday & Thursday in the London office (Soho)
  • Share options
  • 35 days annual leave (25 days standard plus 10 flexible public holiday days)
  • Extra day of leave for every year of service
  • Pension contributions matched up to 5%
  • Comprehensive health insurance
  • Enhanced parental leave & pay
  • Co-working space stipend for those based outside London
  • Bi-annual all expenses paid team retreats
  • The latest Macbook and equipment budget for your home office
  • Professional development budget
  • Unlimited free books
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