Head of Digital Marketing (f/m/d)

About [Employer hidden — view at passion-project.co.uk]

Make a Real Difference
At [Employer hidden], we are dedicated to making a positive impact on the world. Our innovative AI solutions help businesses identify and predict global supply chain risks. Our aim is to make supply chains more resilient, transparent and sustainable. By doing this we help companies to ensure fair working conditions, eliminate child labour, reduce waste and promote sustainable practices across global supply chains.
Trusted by Global Industry Leaders
[Employer hidden] proudly partners with industry leaders such as BMW, Kärcher, Hilti, PwC, and Porsche. Our supply chain *superintelligence* helps navigate complex supply chain challenges, ensuring operational integrity and enhancing market leadership.
We’re now looking for an ambitious and data-driven Head of Digital Marketing (f/m/d) to lead our growth strategy across digital channels, with a particular focus on performance marketing, conversion, and ROI.

Your mission

As Head of Digital Marketing (f/m/d), you will take the lead in scaling [Employer hidden]’s digital customer acquisition engine across the entire funnel - from awareness to conversion. You will define and execute our performance marketing strategy, drive website and SEO initiatives, and build a robust experimentation and analytics framework.
What You’ll Do

• Own and develop [Employer hidden]’s digital marketing strategy across paid media (search, social, display, retargeting), SEO, and website optimization
• Design and execute scalable, growth-driven campaigns to generate B2B leads and meet pipeline, and MQL/SQL targets
• Define and manage the digital marketing budget, ensuring strong cost-efficiency, CAC, LTV, and overall ROIBuild and lead a structured experimentation roadmap (e.g. A/B testing, creative testing, landing page CRO)
• Collaborate with Product Marketing, Content, Sales, and Operations to align campaigns with messaging, personas, funnel stages, and backend processes
• Define KPIs and reporting structures, establish dashboards, implement marketing attribution models, and ensure scalable marketing operations processes and tooling
• Drive SEO, organic traffic strategy, and website performance in collaboration with product and content teams
• Manage and develop external agencies or freelancers where needed (SEM, creatives, CRO)
• Mentor a small but high-performing team while contributing hands-on as needed.

Your profile

- 8+ years in B2B digital/performance marketing, ideally in SaaS or tech scale-ups
- Proven track record of leading and developing high-performing marketing teams
- Strong experience managing budgets across Google Ads, LinkedIn, Meta, programmatic, and remarketing platforms
- Deep understanding of full-funnel marketing, attribution models, conversion metrics, CAC, LTV, and ROI reporting
- Proficient in marketing tools like HubSpot, Google Analytics and other relevant MarTech solutions.
- A track record of measurable pipeline contribution through scalable growth initiatives
- Strong analytical mindset with a passion for testing, optimisation, and constant iteration
- Experience with marketing in complex or technical B2B environments is a strong plus
- Exceptional collaboration and stakeholder management skills with the ability to align cross-functional teams
- Fluent in both English and German
- Valid work permit for Austria/Germany

What we offer you

[Employer hidden] AS A WORKPLACE

• Competitive Compensation and Benefits: You'll receive a competitive compensation package tailored to your qualifications, experience, and the role. In accordance with Austrian law, we are obliged to disclose that the *minimum* gross monthly salary for this position under the IT collective agreement is €4,485.
• Inclusive and Supportive Work Environment: Join a dynamic team in a welcoming and inclusive atmosphere. We celebrate diversity and are committed to fostering a workplace where all backgrounds, identities, and experiences are valued. Your voice is important here.
• Work-Life Balance: Your well-being matters. Enjoy flexible working hours and options for working from home to promote a healthy balance between your professional and personal life.

What our employees love:

• Celebrate Your Birthday: Enjoy an extra vacation day to make your birthday special.
• Health and Wellness Initiatives: Benefit from our Eversports partnership, mental health support, shiatsu sessions, and regular health check-ups.
• Training and Development: Access company-wide German and soft skills training and work with your manager on your personal growth plan.
• Engaging Team Events: Join us for cheese tastings, ping-pong tournaments, company dinners, seasonal celebrations, and more.
• Office Snacks and Fruits: Stay energised with a variety of snacks and fresh fruits available in the office.
• Your Device of Choice: Windows, MacOS, or Linux – pick your preferred setup.