Web Specialist

About the Role

As a Web Specialist, you'll be the connective tissue between our web team and the rest of the business. This role exists because great websites aren't just built, they're coordinated, prioritised, and protected from chaos. Sitting at the intersection of Marketing and Web Development, you'll own the intake and lifecycle of web requests, ensure every project is properly scoped before it touches the dev queue, and support the Head of Web in delivering an increasingly ambitious web roadmap.

But this role doesn't stop at coordination. You'll also be hands-on in the quality of what we ship, reviewing copy and UX before pages go live, supporting CRO initiatives, and acting as a critical second pair of eyes on every significant release. You care as much about whether a page converts as whether it launches on time.

If you're someone who thrives on bringing order to complexity, has strong instincts for good web copy and user experience, and can hold your own in a room with engineers, designers, and copywriters alike, this is your role.

What You'll Do

• Own the web request intake process end-to-end: receive, qualify, triage, and prioritise requests from Marketing, Growth, Product Marketing, Campaigns, and other stakeholders
• Enforce briefing standards — no brief, no queue; work with requestors to complete briefs before any work is scoped or scheduled
• Maintain and update the web backlog and sprint board, ensuring clarity on status, ownership, and blockers at all times
• Act as the day-to-day PM between web dev and business stakeholders: align on scope, track delivery, flag risks early, and follow up on task completion
• Coordinate QA cycles for web updates and new pages — own the checklist, chase sign-offs, and ensure nothing ships broken or unreviewed
• Manage the feedback loop between requestors and developers, translating business needs into clear, actionable briefs that developers can execute without excessive back-and-forth
• Support the Head of Web in the end-to-end delivery of web updates: from brief to staging review to live, acting as a second pair of eyes on every significant release
• Conduct structured copy and UX reviews against brand guidelines, messaging frameworks, and conversion best practices before pages go to dev — catching issues at the cheapest possible moment
• Contribute to CRO initiatives: help coordinate A/B test setups, document hypotheses, track experiment results, and translate findings into actionable next iterations
• Flag UX inconsistencies, weak CTAs, or copy gaps during QA — not just "does it work" but "does it work well"
• Maintain a running log of live issues, quick wins, and conversion observations to feed into the roadmap
• Support the Head of Web across strategic and operational web projects: discovery, stakeholder alignment, copy and content reviews, UAT, and post-launch analysis
• Contribute to roadmap planning sessions — tracking dependencies, flagging capacity constraints, and keeping the board current
• Maintain and improve request intake templates, briefing standards, and triage criteria
• Build and maintain a repository of web guidelines, templates, and SOPs for recurring request types
• Produce regular status updates and web pipeline reports for the Head of Web and wider marketing leadership

What You Need

• 3–5 years of experience in a web operations, digital project management, or web coordination role — ideally in a B2B SaaS or scale-up environment
• Strong understanding of how websites are built and managed: CMS workflows, basic HTML/CSS literacy, staging vs. production, QA processes.
• Solid grasp of conversion fundamentals — CTAs, landing page structure, form optimisation, messaging hierarchy — and the ability to review copy with a critical, user-first eye
• Proven ability to manage multiple concurrent workstreams with competing priorities without dropping balls
• Experience coordinating between technical (dev) and non-technical (marketing, content, design) stakeholders — able to translate fluently between both worlds
• Highly organised, process-minded, and proactive — someone who builds systems, not just follows them
• Strong written communication skills: able to write a sharp brief, a clear QA comment, or a concise status update equally well

It’s a plus if you have

• Experience with CMS platforms such as StoryBlok
• Familiarity with SEO fundamentals and how they intersect with web production
• Hands-on experience with A/B testing or CRO tools
• Exposure to UX principles or basic wireframing (Figma literacy a plus)
• Basic understanding of web performance metrics (Core Web Vitals, page speed)

Who You Are

• You bring calm to chaos — when requests flood in from five different teams, you triage without panic and communicate without drama
• You're a natural bridge-builder: you understand developers well enough to write a real brief, and you understand marketers well enough to push back on a vague ask
• You have taste — you notice when a headline is weak, a CTA is buried, or a page flow doesn't make sense, and you say so constructively
• You care about quality and don't let things ship half-finished
• You're proactive about process improvement — if something is broken or inefficient, you fix it and document it
• You're comfortable in ambiguity and can operate with autonomy while keeping your manager informed

How We Work

At Perk, we take an IRL-first approach to work, where our team works together in-person 3 days a week. As such, this role requires you to be based within commuting distance of our hubs. We fundamentally believe in the value of meeting in real life to improve connectivity, productivity, creativity and ultimately making us a great place to work.

For certain roles, we can help with relocation from anywhere in the world, English is the official language at the office. Please submit your resume in English if you choose to apply. Do not forget to submit an updated portfolio and/or resume.

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal opportunity employer, which means you’re welcome at Perk regardless of how you look, where you’re from, or anything else that makes you, well, you.