Senior Brand Manager - Whiskey Education
SKILLS
FULL DESCRIPTION
Senior Brand Manager – Speciality Whisky Education 12 MONTH FTC
Location: London and/or Glasgow
*We operate a hybrid working approach, which allows you to manage your time between home and office.*
Your mission
As Senior Brand Manager, Whisky Education, you will work on the strategic development, management and activation of global education programmes across the Single Malt portfolio. As a key team member of the Speciality Whisk(e)y Education & Advocacy team – reporting to the Head of Marketing - responsible for shaping how our brands are understood, enjoyed & celebrated. You’ll be the architect of storytelling, ensuring our brands connect meaningfully with influencers, consumers & customers around the world.
Key accountabilities
- Set clear goals, KPIs, and performance standards aligned with brand and commercial priorities.
- Foster a collaborative and creative team culture.
- Facilitate ambassador training, inward visits, and cross-market knowledge sharing
- Lead roll out and ongoing management of Chivas Campus online portfolio education programme – including resource bank for global ambassadors rebranding Speyside training academy
- Develop ongoing partnership with Edinburgh Whisky Academy – exploring possible certificate and diploma level courses and global opportunities for senior ambassadors
- Collaborate with product architecture teams to build a global education strategy for trade, internal stakeholders, and consumers.
- Create engaging, scalable training content across in-person, digital, and hybrid channels.
- Ensure brand education assets reflect authenticity and heritage.
- Build long-term relationships with industry professionals and whisky communities.
- Equip ambassadors with world-class tools for tastings, distillery visits, and thought leadership.
Ensure Global Alignment & Execution
- Tailor global strategies to market-specific needs.
- Monitor execution for consistency, impact, and ROI.
- Act as a connector between brand teams, BAT, and markets.
Champion Brand Experience & Thought Leadership
- Oversee flagship education programmes.
- Stay ahead of trends in spirits and luxury, with a focus on digital and AI innovation.
**Requirements/capabilities**
Please note, this is a 12 month fixed term contract.
- 5+ Years of proven experience in Whisky / & or Spirits Marketing
- Strong understanding of consumer insights
- Strategic thinker with creative storytelling and executional excellence
- High cultural intelligence and collaborative mindset
- Experience working on global education or ambassador programmes
- Strong understanding of Single Malt Whisky and the spirits category
- Experience in content development, training, and stakeholder engagement
- Masterful brand storytelling and communication
- Skilled in training delivery and facilitation
- Strong stakeholder management and cross-functional collaboration
- Digital fluency in education and CRM platforms
- Experience in influencer and community engagement