Commercial Base Analyst

🔒 Confidential Employer
Posted 23 April 2026
LOCATION
Newbury
TYPE
Full-time
LEVEL
Entry-level
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

CVM delivery expertise Technical communications Stakeholder influence Agile mindset Commercial awareness

FULL DESCRIPTION

[Employer hidden — view at passion-project.co.uk] - Commercial Base Analyst

Location: Newbury + (*Hybrid/*Homebased Working)

Salary: Excellent basic salary plus bonus

Working Hours: Full time 37.5 hours per week – Monday to Friday

Duration: Permanent

Job Description

Join us as a key member of our Contract Voice team, where you’ll help bring our customer value management (CVM) strategies to life. Working closely with the Senior CVM Campaign Manager, you’ll play a hands-on role in shaping and delivering impactful customer programmes.

  • Strategic execution: Support the Senior CVM Campaign Manager in shaping and delivering Contract Voice initiatives, from planning through to execution.
  • Cross-team collaboration: Coordinate with Marketing, Online, Retail, and Contact Centre teams to ensure smooth delivery of CVM programmes.
  • Technical ownership: Manage complex elements of customer communications, including personalisation, automation, and offer integration.
  • Agile contribution: Play a key role in the Contract Voice CVM squad, actively participating in sprints and planning sessions.
  • Commercial insight: Conduct campaign analysis to identify opportunities, assess funding needs, and drive continuous improvement.

Qualifications

  • CVM delivery expertise: Proven experience managing complex customer value programmes across multiple channels, with a focus on performance and KPIs.
  • Technical communications: Skilled in delivering automated, personalised messaging and offers, with knowledge of Adobe Campaign as a plus.
  • Stakeholder influence: Comfortable working cross-functionally and influencing at all levels to drive alignment and delivery.
  • Agile mindset: Experienced in agile delivery models and familiar with tools like Jira for workflow tracking.
  • Commercial awareness: Able to conduct campaign analysis to identify opportunities, assess funding needs, and optimise programme impact.
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