Martech Personalisation Lead

Job Description

As personalisation becomes a critical competitive advantage, the business must align around a shared vision, strategy and operating model for customer‑level, data‑driven engagement. The Channel Personalisation Manager is responsible for shaping, driving and coordinating the end‑to‑end personalisation strategy across the digital organisation — and for working across the entire company (Brand, CVM, Technology, Commercial, Procurement and more) to define a joined‑up approach that avoids fragmentation, duplication and siloed tooling.

This role ensures that personalisation becomes a strategic, enterprise capability rather than isolated pockets of activity, establishing the foundations, frameworks, technologies and operating model required to deliver 1:1 experiences at scale.

What you’ll do

• Kick off the development of a unified personalisation strategy for the entire organisation, with digital as the starting point and foundation for future multi‑channel expansion.
• Define the personalisation vision, operating model, roadmap and required capabilities, ensuring alignment across CVM, Brand, Digital, Technology and Commercial teams.
• Act as the enterprise connector, identifying and dismantling siloed personalisation efforts and ensuring all teams align to a coherent approach, tools and data structures.
• Work closely with technology and architecture teams to define platform requirements for CDPs, real‑time decisioning tools, data architecture, identity resolution and API orchestration.
• Partner with Procurement to assess, recommend or rationalise suppliers, tools and platforms required to deliver the personalisation strategy.
• Support business casing of multi‑million‑pound opportunities, building robust financial cases demonstrating ROI, commercial uplift and long‑term business value.

Qualifications

Who you are

• Deep experience in digital personalisation, CRM/CVM, data‑driven marketing or customer experience strategy roles.
• Strong understanding of data architecture, CDPs, identity management, real‑time personalisation tools and multi‑channel decisioning.
• Demonstrated ability to develop enterprise strategies and align large, complex organisations behind a shared vision.
• Experience working with technology, product, data, brand, CVM, commercial and procurement teams to deliver cross-functional programmes.
• Strong commercial acumen with experience building high‑value business cases and evaluating platform/tooling ROI.