Digital Marketing Executive

Digital Marketing Executive

- Write SEO best practice copy for digital content to be used across web, socials, and other digital campaigns. - Manage website product presentation, writing copy for descriptions and associated content ensuring SEO best practice. - Assist with the development of digital campaigns, collect information for customer stories, define product details, and gather any other relevant material/assets. - Work with the content teams and third parties to support SEO performance. - Handle day to day website tickets and assist with queries where required. - Support internal teams with ongoing website improvements, updates, and developments. - Maintain the appropriate digital platforms, working closely with various internal teams to ensure systems’ support efficient and effective delivery. - Manage the day-to-day execution of organic digital campaigns across various platforms. - Conduct continuous testing, smart budget allocation, and data driven optimisation to maximise ROI. - Provide regular updates and reports to the relevant internal stakeholders.

Skills & Experience:

• Previous experience as a Digital Marketing Executive/Coordinator, Marketing Assistant, or similar.
• Copywriting, editing and optimising web content experience, with the ability to spot errors and improve user experience is essential.
• Other digital platforms/systems e.g. heat-mapping or customer engagement tools would be beneficial.
• Excellent understanding and experience of working to SEO best practices is essential.
• Experience running SEO/SEM marketing campaigns with proven ROI would be highly beneficial.
• Proactive, ambitious, curious, and confident character, with the ability to see the bigger picture and use initiative to support the wider team.
• Experience and solid understanding of all major social media platforms including both paid and organic campaigns.
• Experience using analytical tools including Google Analytics, Google Ads Manager would be beneficial but is not essential.