Business Development Manager

About The Role

*London & Surrounding areas* | *Full-time, Permanent* | *Field-based + Regular visits to our offices near Gatwick*

Role Overview

Trinity is an award-winning care provider, proudly rated 'Outstanding' by the CQC, placing us in the top 4% of care companies in the UK. With over 20 years of experience, we are known for delivering care that is personal, trusted, and truly compassionate — values that resonate through everything we do.

We are looking for a Business Development Manager to join our growing commercial team. In this role, you will represent two complementary brands: [Employer hidden — view at passion-project.co.uk], our established live-in and visiting care service, and Patricia White's, our boutique introductory care brand offering a highly personalised, concierge-style service for discerning clients. Working alongside our Regional Managers, Care Teams, and Marketing function, you will drive growth across both brands in London and the surrounding areas — building relationships, raising awareness, and connecting families with the outstanding care they deserve. This is a pivotal role in positioning [Employer hidden] Group as the trusted expert in later-life care solutions.

What You'll Do

Strategic Growth & Business Development

Develop and implement strategic plans to generate new business opportunities and drive sustainable revenue growth across both [Employer hidden] and Patricia White's. You will identify and prioritise key markets, referral channels, and industry segments to expand the Group's presence in London and the surrounding areas, supported by ongoing market research and competitive analysis.

Client Acquisition & Relationship Management

Drive private-pay client acquisition across both brands by cultivating relationships with private healthcare providers, social workers, community organisations, and direct referral networks. Acting as a Later Life Specialist, you will provide personalised consultations to guide families through their care options — whether that is [Employer hidden]'s visiting and live-in care services or the bespoke, boutique offering of Patricia White's. You will develop trusted partnerships with healthcare professionals, elder care advisors, solicitors, and financial advisors, matching clients to the brand and service model that best suits their needs.

Stakeholder & Community Engagement

Working with the Commercial Team, you will execute a region-specific community engagement strategy to raise awareness of live-in care as a valuable solution for older adults. You will promote Trinity's Brand Ambassador Programme, partner with local charities and support groups to co-develop educational events, and collaborate with Regional and Care Managers to align business development with local service delivery.

Outreach, Events & Partnerships

Host and participate in local events, networking forums, industry exhibitions, and panel discussions to elevate the visibility of both [Employer hidden] and Patricia White's. You will forge strategic partnerships with community organisations and elder care networks, and represent the [Employer hidden] Group at trade shows and conferences — championing our full portfolio of care services and positioning the Group as a leader in holistic, person-centred later-life care.

Marketing Collaboration & Performance Reporting

Work closely with the Marketing Team to co-create targeted campaigns and promotional materials that reflect the needs of older adults and their families. You will monitor and analyse sales performance, pipeline activity, and engagement data to evaluate progress against KPIs, and contribute to quarterly planning, forecasting, and performance reviews.

What We're Looking For

Requirement | Detail

Experience | Minimum 3 years in a business development role within health and social care

Location | Must be based in London or the surrounding areas, with the ability to make regular visits to our offices near Gatwick

Sector Knowledge | Strong understanding of elderly care needs, transitional care, and homecare service models

Relationship Skills | Proven stakeholder engagement across health, social care, and community organisations

Marketing Experience | Track record of executing outreach strategies that drive private-pay referrals

Commercial Mindset | Ability to analyse referral trends, identify service gaps, and support scalable growth

Communication | Exceptional communicator, negotiator, and presenter across professional and non-professional audiences

You Are:

A self-motivated and highly organised professional who thrives on autonomy while working collaboratively with internal care teams, marketing colleagues, and external healthcare professionals. You are passionate about making a meaningful difference in the lives of older adults and their families, and you bring the commercial drive to match.

Why Join [Employer hidden] Group

- Represent two outstanding brands — [Employer hidden], rated 'Outstanding' by the CQC, and Patricia White's, a boutique introductory care brand with a reputation for exceptional, personalised service

- Competitive Salary — Up to £45,000 per year depending on experience

- Field-based & Flexible — London and surrounding areas, with regular visits to our offices near Gatwick

- Generous Leave — 25 days' holiday plus your birthday off and bank holidays

- Meaningful Work — Help families find trusted, compassionate care during some of life's most challenging moments

How to Apply

Submit your CV with a brief note covering:

1. Your most impressive achievement in business development within health and social care (with measurable outcomes)

2. Your experience building referral networks and engaging with community stakeholders

3. Why homecare and later-life services interest you

[Employer hidden] Group is an equal opportunities employer.

*[Employer hidden] is a trading name of [Employer hidden] Group Limited (Co. No 08023909). Country Cousins and Patricia White's are trading names of Country Cousins Homecare Agencies Limited (Co. No 12087784).*