Performance Marketing Manager

Summary

The Role
We are seeking a strategic and data-driven Performance Marketing Manager to oversee our Affiliate, PPC, and Paid Social channels. This role is pivotal in driving customer acquisition, enhancing brand visibility, and maximizing returns across digital platforms for [Employer hidden — view at passion-project.co.uk]. You will act as the bridge between internal stakeholders (including NEXT and Finance) and our external agencies to ensure a total search and social strategy.

What You’ll Do

Core Strategic Oversight

• Strategic Planning: Collaborate with key stakeholders to define goals, objectives, and action plans, monitoring progress toward strategic milestones.
• Agency Management: Manage agency relationships across all performance channels, overseeing day-to-day account management and ensuring they remain focused on overarching brand goals.
• Business Growth: Suggest improvements to existing business strategies to drive growth and align resource planning with the overall digital strategy.
• Insights & Reporting: Identify issues, develop hypotheses, and communicate data-backed insights and recommendations to key decision-makers.
• Stakeholder Management: Build and nurture strong relationships with internal teams (Creative, Content, PR) and external partners to deliver cohesive campaigns.
• Business Cases: Support the preparation and delivery of strategic business cases and high-level presentation materials.

Channel-Specific Execution

• Affiliate Marketing: Identify and recruit new partners to expand the network; monitor metrics to optimize ROI and ensure seamless integration with PR media channels.
• PPC & Total Search: Implement and optimize campaigns across Google, Bing, and Social; work closely with NEXT to ensure holistic keyword optimization across SEO and PPC.
• Paid Social: Own the strategy for Meta, TikTok, and Pinterest; work with Finance to secure sign-off on new tests and tactics to acquire new audiences.
• Financial Rigor: Manage campaign budgets across all channels, making real-time adjustments to ensure performance goals are met.

What You’ll Bring

• Proven Experience: We are looking for someone with demonstrable experience in a similar role within the Digital Marketing industry, specifically managing multi-channel performance budgets. Ideally within an online retailer.
• Technical Proficiency: You will have a deep understanding of Google Ads, Bing Ads, and social platform ad managers (Meta, TikTok, etc.).
• Proactive Mindset: You will be a self-starter who thrives in a fast-paced environment and stays calm under pressure.
• Analytical Thinking: As someone with demonstrated experience in strategic problem-solving you will have the ability to translate complex data into actionable growth strategies.
• Communication Skills: You will have the ability to liaise with and influence a variety of stakeholders as well as establishing credibility with senior leadership.
• Collaborative Spirit: We are looking for an effective team player with a "can-do" attitude who can take direction and deliver tasks with precision.

Sponsorship
In accordance with Home Office guidance successful candidates will be required to evidence their right to work in the UK before commencement of employment. [Employer hidden] does not hold a Sponsor Licence and would not, therefore, be able to sponsor a successful candidate under the Skilled Worker route. The successful candidate must be able to demonstrate the right to work without sponsorship.

Please note that we may close the advert early if the required level of applications is received - this role requires an immediate start so apply now to receive early consideration.

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