Director, Founder’s Office (Brand & Strategy)

Director, Founder’s Office (Brand & Strategy)

As the Director, Founder’s Office, you will serve as the strategic and creative right-hand to the Founder. Your mission is to translate the Founder’s vision into a world-class brand identity and market-leading presence. You won’t just manage tasks; you will orchestrate [Employer hidden — view at passion-project.co.uk]’s narrative, ensuring that every strategic initiative reinforces our position as London’s rapid grocery convenience leader. This role requires a blend of high-level commercial acumen and a sharp "brand-first" lens to influence how [Employer hidden] lives and breathes in the wild.

[Employer hidden] is London’s leading premium convenience retail platform. Founded in 2020, we are disrupting the multi-trillion dollar market by merging best-in-class technology with a curated, luxury aesthetic. We partner with the world’s most iconic brands to deliver an exclusive range of products 24/7, delivered in minutes.

Key Responsibilities and Expectations

• Visionary Brand Execution: Translate the Founder’s vision into enterprise-wide brand and marketing initiatives. Ensure the "[Employer hidden] Story" is consistently told across all touchpoints, from brand campaigns to partnership activations.
• Impactful Storytelling: Work with agencies to craft and manage compelling, narrative-driven assets across all formats. You are responsible for making our brand, position and story resonate with our target audiences.
• Strategic Growth & Positioning: Partner with the Founder to identify "white space" opportunities. Lead the charge on high-impact marketing bets, premium brand collaborations, and innovative expansion strategies that elevate [Employer hidden]’s cultural capital.
• Cross-Functional Brand Alignment: Act as the connective tissue between the Founder, Marketing, Commercial, and Product teams. Ensure that operational decisions (like delivery speed) and commercial decisions (like product assortment) align with our premium brand promise.
• Special Projects & Moonshots: Own the delivery of the Founder’s most ambitious creative projects - whether it's a flagship pop-up, a high-profile brand takeover, or a new category launch. You move these from "napkin sketch" to flawless execution.
• Founder Enablement: Act as a creative sounding board and strategic filter for the Founder. You will protect the Founder’s time while ensuring their creative DNA is embedded in the company’s daily output.

Requirements

• 7+ years of experience in brand strategy, creative agency leadership, VC/PE with a consumer focus, or senior roles within high-growth, "brand-led" scale-ups.
• Brand Intuition: A deep understanding of [Employer hidden] and what makes a premium lifestyle brand tick. You know that the "how" and "why" are just as important as the "what."
• Influencing Power: Proven ability to lead cross-functional teams and align C-level stakeholders behind a unified creative and commercial vision.
• Exceptional Communication: You are a master storyteller with high executive presence, capable of simplifying complex business goals into inspiring brand narratives.
• Outcome-Oriented Creativity: You thrive in the "grey area" between logic and magic - using data to back up bold, creative risks.
• High EQ & Discretion: You will be handling sensitive strategic pivots; sound judgment and integrity are non-negotiable.

Benefits

• Competitive salary & equity package.
• Enjoy 25 days of holiday per year (plus all bank holidays).
• Private Health Insurance.
• Extended sick pay and maternity/paternity leave pay.
• Cycle to work scheme.