Sr. Marketing Specialist - Strategic Events (Virtual & In-Person)

Job Summary

[Employer hidden] is looking for a growth-minded individual who thrives in a fast-paced environment to join our EMEA Centre of Excellence. The Centre of Excellence is a centralised marketing hub. This team plays a vital role in the EMEA Marketing organisation. We help our Field & Channel marketing teams to scale and simplify marketing activities and processes.

The Sr. Marketing Specialist’s primary responsibility is the execution and coordination of in-person and virtual events, managing event delivery, and coordinating audience acquisition programs for key events across multiple regions in multiple languages. This role is aligned to the global events team and regional marketing managers, focusing predominantly on the success and end-to-end management of virtual and in-person EMEA-level flagship events.

In this role, you will closely align and support the EMEA Events Manager and regional field marketing teams to deliver a plan that achieves regional Demand Generation targets and supports the localised communication strategy, demonstrating solid project management skills.

As part of the EMEA Centre of Excellence, you will also participate in centralised initiatives that help the wider EMEA Marketing team to be more efficient, effective, and innovative.

Your Impact

• Deliver on our event execution plans, including logistics, promotion, follow-up, and reporting of key virtual and in-person EMEA-level events, often with content in multiple languages, in alignment with global and regional stakeholders.
• Drive audience acquisition programs to support the success of highest-priority events, including the flagship event series, Ignite on Tour. Success is defined by the quality and quantity of registrations to any given event. The impact of this role is directly linked to the success of the company - the better you perform, the more pipeline our sales teams are able to generate.
• Track and manage program effectiveness and apply learning from industry insights and best practices to continually optimize the customer journey from promotion through execution, delivery, follow-up, and nurture.
• Maintain a disciplined communication and reporting cadence with Marketing & Sales stakeholders in a highly matrixed organization.
• Bring new ideas and innovative talent to help [Employer hidden] engage customers and prospects repeatedly.
• Liaise with 3rd party vendors & agencies to explore new ideas and activities
• Ensure administrative tasks are completed diligently and in a timely manner

Qualifications

Your Experience

• 5+ years of marketing experience
• Strong communication skills
• Experience in running in-person and virtual events.
• Ability to successfully deliver and coordinate projects across multiple stakeholder groups and to tight deadlines. At any given time you could be working with 10+ stakeholders and their differing priorities on a project while managing 10 other projects in parallel with similar amounts of stakeholder involvement.
• Experience working in a strict deadline-oriented environment, with excellent time management skills
• Additional language skills are preferred, particularly German and/or Italian. As we are an international organization, working in multiple languages and with translated content should come as second nature to you.
• Proven ability to thrive in a fast-paced environment with competing priorities and last-minute changes
• Proactivity. We want to see you ask questions and come up with solutions.
• Proficient with various technology platforms. You’ll be expected to get up to speed quickly on a number of MarTech tools & applications. Prior experience working with webinar tools (Zoom, On24), CRM (Salesforce), and event hosting and promoting tools (Swoogo, Splash, Knak, Marketo) are an advantage
• Understanding and familiarity with Digital Marketing tactics, with the ability to coordinate digital marketing programs from beginning to end.
• Attention to detail is key. You’ll be responsible for our brand  - producing and publishing externally-facing content to our most important customers and prospects.
• A demonstrated interest in analytical skills to drive optimization
• Excellent interpersonal skills and ability to interact with senior management
• Willingness to take on additional tasks and roles with a "can-do" attitude
• Occasional travel will be required to attend and manage in-person industry events (approximately 8-12 times per year).