Digital Marketing Executive

Key Responsibilities:

• – Plan, develop, and implement comprehensive digital marketing campaigns across various channels including social media, email, SEO, PPC, and content marketing.
• – Manage and optimize the company’s website and landing pages for better user engagement and search engine rankings.
• – Monitor, analyze, and report on campaign performance using tools like Google Analytics and social media insights.
• – Create engaging content for social media, blogs, email newsletters, and other digital platforms.
• – Conduct market research to identify trends and opportunities within the industry.
• – Manage social media accounts to increase followers, engagement, and brand awareness.
• – Collaborate with the sales and creative team to align marketing strategies with business goals.
• – Stay updated with latest digital marketing trends and best practices.

Requirements:

• – Bachelor’s degree in management or related field.
• – Proven experience in digital marketing, preferably within a consultancy or service-oriented industry.
• – Strong knowledge about Data base administration, data analysing, research tools and social media advertising platforms.
• – Excellent written and verbal communication skills.
• – Creative thinker with analytical skills for data-driven decision making.
• – Ability to work independently and as part of a team.

Preferred Skills:

• – Experience with graphic design tools like Canva or Adobe Creative Suite.
• – Experience in web designing and web and social media maintenance.
• – Knowledge of email marketing platforms such as Mailchimp or HubSpot.
• – Familiarity with content management systems (CMS) like WordPress.