Senior Media Planner
SKILLS
FULL DESCRIPTION
We are looking for a data-driven Senior Media Planner to transform complex advertising data into impactful global media plans. You will be responsible for paid media measurement and global media planning, with a focus on the US, Canada, UK&I, France and Australia.
What you’ll be doing
- Lead Paid Media measurement and campaign analysis, working with our data teams and external partners to create actionable insights to optimise media plans and in-flight campaigns - Alongside Head of Acquisition Marketing, oversee annual and quarterly media planning across all channels, ensuring strategic alignment with business objectives - Collaborate with local market teams and external agencies on developing media plans in their respective markets - Partner with local market teams to plan and buy non-performance media, including OOH, TV, Podcast, Radio, and other relevant channels - Manage econometrics and measurement, ensuring robust evaluation frameworks are in place to assess media effectiveness - Analyze market trends, audience insights, and campaign performance data to inform future media strategies - Collaborate cross-functionally with internal teams, including performance, brand, data and local market teams - Stay ahead of industry trends and best practices to continuously refine [Employer hidden — view at passion-project.co.uk]’s media planning approach.
What you’ll bring:
- Analytical mindset with direct experience in econometrics, measurement, and campaign effectiveness analysis - Strong experience in applying data measurement learnings into impactful media campaigns leading to revenue growth - Proven extensive experience in media planning, ideally in a global or multi-market role - Strong expertise across a range of media channels, including TV, OOH, Radio, and Podcast - Experience working with media agencies and local market teams to develop and execute campaigns - Excellent communication and collaboration skills, with the ability to influence stakeholders across different markets - Ability to manage multiple projects in a fast-paced environment - Comfortable with the ambiguity of working in a fast paced scaleup environment.
Salary: £65,000 - £70,000 based on experience