Senior SEO Editor
SKILLS
FULL DESCRIPTION
[Employer hidden — view at passion-project.co.uk] is seeking a Senior SEO Editor to lead the development of its SEO strategy, focusing on organic search, content optimization, and driving sign-ups to [Employer hidden] Club. The role involves analyzing trends, managing live blogs, and collaborating with the newsroom.
Job Description
[Employer hidden]is the biggest news brand in the UK, publishing hundreds of stories a day and reaching over 170m unique users digitally every month. Its exclusives set the news agenda and its campaigns have changed the lives of many. Delivering news, entertainment, and sports coverage to millions of readers every day. With a rich history spanning decades, we are dedicated to providing accurate, insightful, and engaging content across print and digital platforms.
[Employer hidden] has a mass-market audience and aims to appeal to a diverse audience in the UK and beyond.
Your Role: [Employer hidden] is looking for a talented Senior SEO Editor to help lead the development of [Employer hidden]’s SEO strategy in a world of AI.
Day to day you will:
- Help grow organic search, Discover and Google News on all four of [Employer hidden]’s domains - thesun.co.uk / the-sun.com / thescottishsun.co.uk / thesun.ie
- Optimise [Employer hidden]’s content for large language models
- Help drive sign-ups to [Employer hidden] Club ([Employer hidden]’s premium content offering)
- Lead [Employer hidden]’s trending content output
- Lead [Employer hidden]’s live blog strategy
- Feed into [Employer hidden]’s forward planning meetings
- Own the SEO strategy for specific sections
- Analyse and report back to the newsroom on SEO successes and failures
- Perform competitor analysis and identify opportunities to improve and overtake in key markets
- Monitor algorithmic changes and developments and help recommend actions to relevant teams
- Communicate with the newsroom on big breaking stories
- Be a go-to person for journalists and reporters seeking SEO advice
What we’re looking for from you:
- Strong understanding of daily news trends, as well as what is working long-term
- Good relationships and strong communication with the different section heads
- Be agile: Fast-moving and quick to flag emerging and declining trends
- Ability to implement ideas and strategies to help overall traffic growth
- Good understanding of SEO tools in the newsroom and ability to use them to maximum effect
- Passion for news and digital journalism
- Good team player
- Some technical SEO knowledge would be a bonus