Digital Marketing Manager
SKILLS
FULL DESCRIPTION
The Digital Marketing Manager is responsible for planning, executing, and optimizing Redsquid’s digital marketing strategy to drive brand awareness, lead generation, and customer engagement. This role focuses on increasing online visibility, improving website traffic, and maximizing conversions through SEO, PPC, email marketing, and social media channels.
About the Job
Location: Borehamwood HQ
Permanent, Full-time
Monday to Friday: 37.5 hours per week
The Digital Marketing Manager will work closely with the sales and marketing teams to align campaigns with business objectives and ensure measurable results.
This role is ideal for someone who is looking for their next challenge and wants to be a company that wants to make a real difference with the use of technology! At Redsquid, you’ll have an opportunity to make an impact and create your own journey ahead of you – we’ll invest in you and your development journey so you keep growing within Redsquid
Need to do
Execute Digital Marketing Strategy
- Implement the digital marketing plan aligned with Redsquid’s business goals.
- Manage paid and organic digital marketing campaigns across SEO, PPC (Google Ads, LinkedIn, etc.), email, and social media.
SEO & Website Optimisation
- Improve website rankings through keyword research, content optimisation, and technical SEO.
- Ensure website performance, UX, and conversion rate optimisation (CRO) strategies are in place.
Lead Generation & Campaign Management
- Drive MQL (Marketing Qualified Leads) through targeted campaigns and paid media.
- Track, measure, and optimise lead generation efforts to improve ROI.
Content & Social Media Management
- Oversee content marketing efforts, including blogs, case studies, email newsletters, and video content.
Data Analysis & Reporting
- Monitor campaign performance using tools like Google Analytics, HubSpot, and social media insights.
- Provide monthly reports and insights to refine marketing strategies.
Marketing Automation & CRM Management
- Utilise HubSpot to automate workflows, nurture leads, and improve sales-marketing alignment.
- Optimise email marketing campaigns to increase engagement and conversions.
Paid Media & PPC Strategy
- Plan, execute, and optimise Google Ads, LinkedIn Ads, and other paid campaigns.
- Manage ad spend to ensure maximum ROI.
Skills and Experience required as a Digital Marketing Manager
Minimum 5 Years in Digital Marketing
- Proven track record in managing end-to-end digital marketing campaigns (SEO, PPC, email, content, and social media)
- WordPress
- Social media advertising
SEO & Website Optimisation
- Strong understanding of on-page and off-page SEO, keyword research, and link-building strategies.
- Experience in using Google Analytics, SEMrush, or similar tools for tracking performance.
Lead Generation & CRM (HubSpot Experience Preferred)
- Experience in lead nurturing strategies and marketing automation.
- Knowledge of HubSpot (or similar CRM tools) for lead tracking and reporting.
Email Marketing & Marketing Automation
- Experience in email segmentation, automation, and A/B testing to improve engagement.
- Knowledge of GDPR compliance and best practices for email marketing.
Paid Media & Performance Marketing
- Hands-on experience in Google Ads, LinkedIn Ads, and other paid media platforms.
- Ability to manage ad budgets and optimise campaigns for lead generation & ROI.
Experience in B2B marketing, ideally within the technology, IT, or managed services sector.
Bachelor’s Degree in Marketing, Digital Marketing, Business, Communications, or a related field.
Master’s Degree (Optional) in Digital Marketing, Business, or Data Analytics
Need to be capable of
Technical Capability
Uses technical / job knowledge and experience to meet and exceed job requirements / customer expectations. Efficiently manages workload and projects within set timelines and to agreed budget, achieving set objectives.
Customer Focus (internal and external customers)
Nurtures relationships by recognising and delivering on internal and external customer’s needs and opinions. Helps others to understand the implications of their decisions. Develops and sustains productive internal and external customer relationships.
Innovation & Influencing
Embraces creativity, innovation and is open to new ideas. Innovates to improve current working practices provide business opportunities and results. Successfully influences others to accept and support an idea/proposal/plan.
Problem Solving
Takes initiative to identify current and potential problems and determines the best solution. Identifies the cause of problems and key issues through investigation; identifies effective, logical and practical solutions.
[Employer hidden — view at passion-project.co.uk] Ltd is an equal opportunity employer. We take all reasonable steps to employ, train and promote employees based on their experience, abilities, and qualifications, without regard to age, disability, gender reassignment, marriage and civil partnership, pregnancy and maternity, race (including colour, nationality, ethnic or national origins and caste), religion or belief, sex, or sexual orientation.