Senior Marketing Data Analyst

🔒 Confidential Employer
Posted 21 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£75,000 / year
CATEGORY
Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

SQL Python dbt Data Analysis Attribution Modeling Data Visualization

FULL DESCRIPTION

[Employer hidden — view at passion-project.co.uk] is seeking a Senior Marketing Data Analyst to join their Marketing Science team in London. The role involves enhancing and maintaining attribution models, ensuring data accuracy, collaborating with marketing teams, building dashboards, and translating complex data into actionable insights. The ideal candidate will have experience in marketing analytics, strong SQL skills, and experience with attribution models.

Job Description

We are looking for an analytical and curious Senior Marketing Data Analyst to join our Marketing Science team. Our mission is to fuel sustainable growth by measuring marketing effectiveness - building a unified measurement framework based on experimentation, Marketing Mix Models and tracked attribution.

Your Mission

In this role, you will help us build our best representation of marketing effectiveness by enhancing and maintaining our attribution model. You will partner with our Lead Analyst to own the code and define our attribution logic while partnering with marketing teams to ensure every £ is spent efficiently.

Key Responsibilities

  • Maintain and enhance our attribution model logic. Use dbt to maintain data pipelines, refine attribution rules, and implement new logic as our channel mix and marketing effectiveness understanding evolves.
  • Ensure the accuracy of marketing data integrity in our attribution model.
  • Work with the Data Science, Acquisition and marketing teams to evolve our model.
  • Build dashboards that allow marketing stakeholders to self-serve daily performance metrics.
  • Translate complex datasets and modelling results into clear, non-technical narratives for marketing stakeholders.
  • Execute detailed, in-depth analyses to identify improvement opportunity areas in our current measurement capabilities and propose solutions.
  • You will help us improve our measurement confidence level by identifying certainty gaps and proposing ways to bridge those gaps.
  • You will contribute defining impactful OKRs to work throughout the half of the year.

Qualifications

  • Bachelor’s degree in Statistics, Economics, or other relevant fields. 
  • 2+ years of experience in a marketing analytics or data analytics role.
  • Advanced SQL skills, Python/R and dbt are advantageous.
  • You are able to demonstrate that you can tell a story with data and proactively give guidance on strategy based on insights.
  • Experience working with attribution models/MMP data is advantageous.
  • Experience with data visualisation tools (example, Looker, Power BI, LightDash).
  • Understanding of performance marketing is advantageous.
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