Growth Marketing Lead - DACH

🔒 Confidential Employer
Posted 21 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
SALARY
£110,000 / year
CATEGORY
Sales & Marketing
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion

SKILLS

Brand Marketing Performance Marketing Campaign Management Data Analysis Customer Acquisition German Language Skills

FULL DESCRIPTION

[Employer hidden — view at passion-project.co.uk] is a global technology company, building the best way to move and manage the world’s money.

As the Regional Marketing Lead for DACH, you are the owner of [Employer hidden]’s growth engine in Germany and Switzerland, bridging the gap between regional brand vision and local market reality. This is a high-impact, hands-on role, responsible for making [Employer hidden] culturally resonant and commercially dominant in the region.

Key Responsibilities

  • Strategic ownership: Develop and own the DACH growth roadmap through deep understanding of the customer, brand, market, and commercial priorities. You’ll identify our key audiences and define our local positioning to solve local customer tensions and drive [Employer hidden]’s relevance
  • Campaign management: Develop and execute full-funnel campaigns and product launches across digital and offline channels, ensuring every touchpoint is optimised for conversion and retention.
  • Data-driven optimisation: Partner with data teams to measure incrementality and brand lift, ensuring every Euro spent is an investment in scalable growth.
  • Agile experimentation: Continuously add and experiment with new growth opportunities and marketing tactics while solidifying proven channels. Champion a test-and-learn approach to demonstrate the incrementality and ROI of marketing spend.
  • Cross-functional orchestration: Work closely with the Product, Analytics, Insight, Creative, PR, and Central media channel teams to ensure successful and efficient rollouts, in line with the local compliance and regulatory context.
  • P&L accountability: Manage the regional budget balancing aggressive growth with efficiency.

Requirements

  • DACH expert: You are a native German speaker with a pulse on the region. You understand the specific nuances of the German & Swiss financial behaviour and consumer landscape.
  • Full-funnel specialist: Senior marketing leader with a strong expertise in both brand and performance marketing. Proven track record in driving brand health, customer acquisition, and retention across the entire lifecycle, from high-impact TV and OOH campaigns to referral loops and CRM.
  • Insight-led & customer-centric: You have a track record of identifying specific customer pain points and turning them into creative strategies that break through the noise and drive cultural relevance in the DACH market.
  • Analytical rigour: You are comfortable in a dashboard. You don't just report numbers; you extract "the why" and translate it into a "what’s next."
  • Hands-on experience: You have a proven track record of executing with excellence in autonomy. You are as comfortable writing a local brief as you are presenting a long-term strategy to leadership.
  • Collaborative leader: You know how to influence central teams and external partners to get things done in a fast-paced, matrixed environment.
  • Result-focused: Ability to think 12 months ahead while delivering on this week’s KPIs.
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