Product Marketing Manager - Cards

Job Description

Your role and impact

As part of the Spend product team, you’ll own the global positioning of the [Employer hidden — view at passion-project.co.uk] card, ensuring we don't just win new users, but turn them into lifelong "cross border and daily spenders." You’ll sit at the intersection of product, data, and storytelling to define what "spending" means in a borderless world.

Key responsibilities include:

• Lead the growth charge: You will define the global positioning for the [Employer hidden] card, driving both customer acquisition and high-frequency usage. You’ll shift the perception of [Employer hidden] from a utility you use occasionally to the card you never leave home without.
• Strategic partnerships: This role offers a unique seat at the table with the global Payment Schemes. You will collaborate directly with Mastercard and Visa to co-create high-impact activations and acquisition campaigns centered around major global events.
• Translate complexity into delight: You’ll partner with our product, design, and engineering teams to turn our delightful features into clear, compelling value propositions that resonate across 170+ countries.
• Be the voice of the customer:  You’ll keep your finger on the pulse of how customers perceive us. That means listening to customer feedback, monitoring competitive moves, and making sure the team understands what resonates and what doesn’t. You’ll translate these insights into clear positioning frameworks.
• Bridge global and local: You’ll partner with global and regional marketing teams to build awareness and conversion campaigns that resonate in our core markets, ensuring that whether a customer is at home or abroad, they understand why [Employer hidden] is the smartest way to spend.

Qualifications

What we’re looking from you

• Strong positioning experience: You’ve built or refined product narratives that differentiated a brand or product in a competitive space. You can make complex products simple and compelling.
• Data-informed decision making: You use customer insights, research, and performance data to shape messaging and evaluate success. You’ve built metrics frameworks that link comms to adoption.
• Global mindset: You understand localisation, customer segmentation, and how to balance global consistency with local relevance.
• Collaborative leadership: You can work across product, engineering, marketing, and regional teams, bringing alignment without losing speed.

Additional Information

What’s in it for you?

• The chance to own [Employer hidden]’s cards global positioning for millions of customers.
• Autonomy to set the product marketing strategy for Spend, with the support of a talented team.
• A competitive compensation package, including RSUs.
• A hybrid working model, allowing for a blend of home and office work. 
• A generous self-development budget and comprehensive benefits package.
• The chance to work in a diverse, inclusive, and innovative environment.