Senior Online Business Marketing Manager SEO & GEO

About the Role

Join [Employer hidden — view at passion-project.co.uk] Head Office- Make a Real Difference Every Day!

Location: Hours:37.5 | 9.00am - 5.30pm - Hybrid working available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station. Salary:Competitive

Why [Employer hidden]?

Passionate about Beauty and Health? Want to be part of an innovative, trend setting retailer? Our vibrant Head Office, based by East Croydon station is a fantastic environment filled with hundreds of brilliant personalities. We’re a team that puts our customers and our teams at the heart of everything we do. At [Employer hidden], we aim to be the best in accessible health & beauty, loved by our customers for value, choice, friendly advice, service and fun. Our success comes from our people – they make the difference. We’re all about personality, we have fun, and we work hard to deliver That [Employer hidden] feeling.

As our SEO & GEO Copywriter you will be responsible for transforming the [Employer hidden].com eCommerce experience by levelling up our site copy. This spans our FAQ, Product, Category, Landing pages as well as reinvigorating the [Employer hidden] Blog as a space to educate our customers on trends, our range and great beauty tips and advice.

**Here's the exciting bit… A day includes:**

As the SEO & GEO copy expert for the business; share, educate and introduce best practice across internal Online Business and Supplier teams to improve our ranking for searches in SERPs and offsite AI recommendation tools by:

Leading the SEO strategy for our online business, creating plans with technical teams, .com trading team, buying teams, own brand teams and suppliers Ensuring we have guidelines and roadmaps for improvements reporting to senior management on progress and highlighting any blockers Own keyword research, metadata, internal linking frameworks, and measurement Track Boots, Amazon, LookFantastic, Sephora, etc.; identify gaps and new keyword/category opportunities Monitor algorithm updates and SERP changes; recommend mitigations Align SEO data with onsite search; influence taxonomy to reflect how customers search Own dashboards, weekly KPIs, monthly performance readouts; communicate actions to Trading, Marketing, UX, SLT Act as internal expert; train teams on SEO best practice; represent SEO in planning and design reviews Creates a culture where the customer is always considered first. Monitor data to deliver new and innovative ways of working to improve service. Builds and delivers a strategy that listens and exceeds our customers' expectations. Empowers their team to make decisions that delight the customer. Continuously adapts the strategy to meet ever changing customer demands. Report on our performance on traditional Search Engines and AI recommendation tools to the business and make actionable plans to optimise Plan, develop and implement a content calendar for [Employer hidden]’s blog by: Working with the Insights and Digital Marketing team to identify emerging trends and create Keep up to date with external developments and opportunities across SEM A. Share knowledge internally to support development of Digital Marketing strategy, and stay one step ahead of competition. Uses commercial awareness to identify opportunities and threats in the market place, through research and analysis. Considering the impact of Online and Offline Lead and transform the Marketing  team to have the customers-first mindset for our O+O platform to build customer loyalty.  Be the voice of customers and orchestrate the organisation to live the brand purpose and inspire a customer-first culture to build customer love in every touchpoint of our O+O platform

Key Responsibilities:

5+ years SEO in retail/ecommerce; strong technical SEO and content optimisation Proven delivery with cross‑functional teams (Engineering, Product, UX) Ideally experience working a fast paced retail head office Tooling: GSC, GA/Looker, Screaming Frog, SEMrush/Similarweb, schema validators Clear communicator; data‑driven; able to influence and educate stakeholders Strong IT skills – MS Office, Excel Knowledge of Hybris ideal but not essential & Google Analytics A Hands-on, get stuck in, approach Excellent time management and an ability to prioritise workload Ability to problem-solve Authentically builds a wide network of trusted working relationships and experts to support the delivery of business plans and processes. Actively seeks opportunities for collaboration working to support the delivery of business plans and processes. Inspires and empowers our teams to work together cross functionally to encourage collaboration and to give opportunities for others to grow, create diverse teams, ideas to be shared and learnings to be implemented. Able to challenge and influence senior stakeholders and groups outside of own department on complex topics, with little guidance. Confidently manages complex or sensitive conversations ensuring wellbeing is considered. Being able to challenge at all levels and empowering the team to do so too. Makes data driven decisions, involves relevant stakeholders to drive change and improvements with little guidance. Assesses a situation’s complexity and chooses appropriate actions to simplify and add clarity for others. Using technology in order to reduce complexity. Pulls on data and previous experience to shape decisions and help create competitive strategies. Blends information from different data sources and converts it into insights that drive decisions and future plans. Effectively influences and challenges others to take risks backed up by sound analysis. Empowers the team to take ownership and responsibility for finding solutions. Specifically, solutions for driving simplicity using technology. Helping your team understand when to use AI, when to rely on human judgment, and how to combine both. Encouraging and creating an environment to rethink how work gets done - Actively shifting work from repetitive tasks to higher-value activities as AI takes on routine work Building your team's AI confidence: Actively developing your team's ability to use AI effectively and think critically about outputs Focus on outcomes, not just business: Evaluating your team on quality and impact of work, not time spent or volume produced Making it safe to experiment and learn: Fostering an environment where your team can experiment with AI, share failures, and raise concerns without fear Strengthen Human Touch - Keeping the human element strong: Balancing AI efficiency with human coaching, empathy, and team cohesion

Here's what's in it for you:

- 33 days holiday rising to 38 days with length of service (inclusive of bank holidays)

- 2 staff discount codes for yourself and a family member or friend

- 30% discount on [Employer hidden] Own Brand Products both in store and online

- Hybrid working patterns available depending on role responsibilities with 2 days working from home and 3 days in our stylish, modern and collaborative office close to East Croydon Station

- Company pension matching and bonus

- We offer Stream - a money management app that gives you access to a percentage of your pay as you earn it

- Being part of more! We are part of a group who work closely with Savers, The Perfume Shop and Three UK

- We are part of A.S. Watson Group, the world's largest international health and beauty retailer with over 15,700 stores in 25 markets!

- Unrivalled Learning and Development programmes

- Enhanced maternity/shared parental/adoption leave, company sick pay and pregnancy loss and support

- Come and be part of something special!

For information on how we manage and store your data please go to https://www.[Employer hidden].jobs/privacy-policy/

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Location

[Employer hidden] Head Office, 51 Sydenham Road, Croydon, CR0 2EU, United Kingdom

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Why Work With Us?

[Employer hidden], where we embrace exciting challenges that make a real difference. We provide a supportive environment where your innovative ideas and proactive spirit are not just welcomed but celebrated. Where you can be you! Are you ready to make your mark with us?

### Avivia Digicare

Workplace+ You and your family will get access to an app that gives you free healthcare services like Digital GP, mental health consultations and an annual health check!

### Holiday

You’ll receive up to 25 days of holiday, with the option to buy or sell days each year. Your holiday entitlement increases with your length of service—rising to 28 days after 3 years and up to 30 days after 5 years. Head office employees also enjoy 8 UK bank holidays each year.

### Stream

The Stream app allows you to track how much money you’re earning throughout the month and take up to 40% of it ahead of pay day, giving you more pay flexibility. You will also have access to lots of discounts, a financial coach and a competitive saving pot.

### Benefits

You can earn up to 30% bonus with March pay, get annual salary reviews in January, receive up to 7% pension contributions, and opt into company-paid private medical insurance, plus many more benefits. Check out your department page for more!

### Amazing Team

[Employer hidden] is a place for everyone. We respect every voice and celebrate individuality. Enjoy team incentives and fun! If you’re passionate and resilient, [Employer hidden] is the place for you!

### Team Member Discount

Enjoy perks like 30% off on [Employer hidden] Own Brand products and 10% off on other brands. This includes our [Employer hidden] Health Clinics and [Employer hidden] Online Doctor! We also have friends and family events, where we increase your discount and allow you to share it!

### Fantastic Fun

Work at [Employer hidden] is not just work, it’s a fun-filled journey. We create a vibrant atmosphere filled with positivity. Every day brings new opportunities to learn, grow, and make a difference in the lives of our customers and colleagues.

### Inspiring Futures

[Employer hidden] is dedicated to inspiring careers We offer a variety of learning opportunities, including bespoke training programs that equip employees with the skills necessary to advance and transition into different roles.

Journey to Joining Our Amazing Team

1. 1

### 1. Submit Your Application

Apply online with your CV, highlighting how your skills align with the role at [Employer hidden].

2. 2

### 2. Initial Screening

Our recruitment team will review your application and contact you if it matches our requirements to confirm you are comfortable with the core details of the role and to get to know you better!

3. 3

### 3. First Interview

If selected, you will be invited to a competency-based interview with the line manager via teams.

4. 4

### 4. Second Interview

If further selected, you will attend a face-to-face interview at our Head Office. Depending on the role, you may be asked to prepare a presentation or complete a task for technical positions. You will be informed in advance if this is required.

5. 5

### 5. Offer & Contract

Upon a successful application, you will receive a job offer and contract outlining the specifics of your role, salary, and benefits. Once accepted, we will initiate the onboarding process to collect all necessary details from you.

6. 6

### 6. Onboarding

After completing your onboarding, your line manager will contact you to extend a welcome and address any questions you may have to ease first-day nerves. You will then be provided with a comprehensive induction plan designed to ensure your success.

Frequently Asked Questions

Questions? We have answers! - Check out our FAQ page for more.

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