Digital Content Specialist
SKILLS
FULL DESCRIPTION
Job Details
- Job Title: Digital Content Specialist - Job Reference: AM1530703CanDCS - Location: Cannock, Staffordshire, United Kingdom - Salary:
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Full Job Description
The Opportunity: Digital Content Specialist
Contract: Permanent
Location: Cannock
[Employer hidden — view at passion-project.co.uk] Group is a leading provider of asset management and maintenance solutions across the UK and Ireland. If you don’t feel like you meet all of the role criteria outlined below please don’t let that discourage you from applying.
The purpose of this role is to implement and monitor the website content and digital promotion strategy for [Employer hidden] Equipment and designated subsidiary businesses.
Main accountabilities and responsibilities:
- Supporting the Digital Content Strategist in delivering the Group’s website content strategy
- Fulfilling processes and tasks for websites including briggsequipment.co.uk and .ie such as uploading content, updating content, quality control checks for content uploads including product information.
- Support with delivering gains in site health, domain reputation, domain authority. Supporting with ongoing health checks on sites to sustain the effect of SEO improvements
- Adapt to changing expectations for the influence of AI in search traffic, enquiry mechanisms and referrals
- Improved content profile, boost our performance for complementary products e.g. Hako, Combilift
- Traffic reporting; Dramatically enhance our understanding of activity through reporting via Google Analytics, Google Search Console, Semrush, Google Ads
Online promotion and PPC
- PPC (Pay-per-click) advertising, e.g. Google Ads, including remarketing strategy, for all Group activities
- Investigation and proposals for the use of other online promotion opportunities e.g. LinkedIn Ads
Future development
- Support with functionality projects e.g. Live Chat, configurators, selectors, booking facilities (i.e. STH, Training)
Supplier management
- Collaborating in relationship with web developer(s) and other suppliers
What will help you to excel in this role:
- Having a Marketing and/or Digital marketing qualification is desirable.
- Proven professional experience of website management and digital marketing.
- Experience of managing websites via CMS
- Adept at monitoring and reporting on website activity using popular reporting tools (Google Analytics, Search Console)
- Decision making skills and sound commercial judgement
- Strong analytical skills and attention to detail
- Strong computer literacy skills with excellent knowledge of Microsoft Office
- Skilled at collaborating to support a strong team ethos but also with the ability to work independently
- Experience with digital marketing and SEO tools including Semrush
What you can expect from us:
- Future development and career opportunities
- Contributory pension scheme with employer contributions up to 6% / Salary Sacrifice
- Profitshare bonus based on business performance (based on length of service)
- Paycare and eyecare health scheme
- High street discounts
- 25 days holiday plus BHs with the option to buy an additional 3 days over a 12 month period
What’s next
If you are interested in joining [Employer hidden] Group then please click on the apply now button and a member of the team will be in touch
Not sure if this is the right role for you? Please feel free to visit the careers page on our website and send us your CV speculatively for a member of the team to review
If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment team and inform them prior to attending so we can ensure these are met