Mandarin / English Part-time Video Content & Operation Assistant-Manchester

Job Title: Mandarin / English Part-time Video Content & Operation Assistant-Manchester

Contract Type: Casual

Working Hours: Up to 20 hours per week

Location: Manchester

Salary: £12.71 per hour

Job Overview:

We are looking for a creative and data-driven Video Content & Operation Assistant to produce engaging and conversion-focused short videos for the UK study abroad sector. You will be responsible for the full cycle of content creation, distribution, and performance analysis across major Chinese short-video platforms.

The key tasks include but are not limited to:

• Short Video Content Planning & Production (Lead-Driven Content)
• Create compelling short videos around UK study abroad topics such as visas, application processes, and student life—content that is both engaging and conversion-oriented.
• Independently develop creative scripts, shooting plans, and editing workflows to produce videos that make students want to inquire immediately.
• User Acquisition & Conversion
• Utilize short-video platforms (WeChat Channels, Douyin, Bilibili, Xiaohongshu, Kuaishou, etc.) to increase exposure, attract target students, and guide them to consultation channels.
• Track video performance metrics (views, inquiry clicks, comment conversions, etc.) to optimize lead generation effectiveness.
• Trend Insight & Content Optimization
• Deeply understand the interests and pain points of Chinese international students, identify trending topics, and build sustainable video series that attract followers.
• Continuously improve content structure, captions, visual style, and pacing to increase click-through and conversion rates.
• Possess strong market sensitivity to anticipate trends and adapt content strategies flexibly.
• Cross-department Collaboration & Communication
• Work closely with marketing and admissions teams to integrate video content into inquiry and enrollment processes, creating a closed-loop from content to conversion.
• Communicate ideas, progress, and data insights clearly and effectively.
• Asset Management & Workflow Efficiency
• Manage a structured video asset library to ensure reusable materials and fast turnaround.
• Participate in content scheduling to ensure timely delivery of high-quality videos.
• Additional Tasks
• Support other operational, content, or project-related tasks as assigned by the Line Manager（Marketing and Channel Development Manager）, adapting to shifting priorities as needed.

Requirements:

• Bachelor’s degree or above, Broadcasting and hosting-related majors are preferred.
• Familiar with Chinese short-video platforms (Douyin, Xiaohongshu, Bilibili, Kuaishou, etc.) and user behavior.
• Prior experience in video production or operations within education, study abroad, or agency industries is preferred.
• Proficient in video shooting and editing software (Premiere, Final Cut, After Effects, CapCut, etc.).
• Able to analyze data to optimize content for lead generation and conversion.
• Highly creative, skilled at presenting complex study-abroad information in an engaging and consult-driven manner.
• Results-oriented with strong execution ability; delivers high-quality content on schedule and drives projects forward.
• Keen market insight; stays updated on industry trends and proposes forward-looking content strategies.
• Adaptable to market changes and trending topics, able to adjust content plans to sustain lead generation.
• Excellent communication skills and a collaborative team spirit.
• Bonus Points
• Proven success in growing a short-video account and driving user inquiries.
• Knowledge of study abroad processes and the psychology of Chinese students.
• Strong bilingual ability in Chinese and English, capable of producing content in both languages.

How to Apply:

If you are interested in this position, please send us your CV and a cover letter to [contact hidden].