CRM Specialist

What is CRM?

CRM is the process through which companies maintain and improve relationships with existing or prospective customers. Tools like Hubspot and Klaviyo, for instance, are essential as you look to up-sell and cross-sell more to people that have bought from you before or are registered through your website. The real talent of a CRM specialist is being able to set up customer-centric nurture flows and campaigns that are driven by data in order to yield higher ROI from your email list.

Why hire a CRM Specialist?

Freelancers who offer Customer Relationship Management services are cost-effective hires compared to other options out there. Our specialists have a wealth of experience and bring their expertise to any company they work for. Their insight is a great advantage as they are fully aware of what works and what doesn’t and can revolutionise your customer relations strategy.

A CRM Specialist is such an important role because:

• They collaborate with other members of the team
• They have technological and interpersonal skills
• They take ownership of the CRM software

All of our specialists can make a positive impact on your business, but let’s look deeper into how a CRM Specialist will do it.

What does a CRM Specialist do?

It became much more difficult to collect data on users post-iOS 14, affecting the paid ad landscape. Therefore, this is an increasingly in-demand talent.

Organic and referrals are almost always the most sought-after type of user acquisition because they have lower churn and higher lifetime value. A CRM specialist is useful if you think there’s capacity for your buyers to spend more money with you. Therefore, almost all businesses can benefit from the help of a CRM specialist, but far too few consider it as an integral part of their marketing and growth mix.

This specialist manages the CRM technology in a company. To achieve marketing targets, they are able to optimise the CRM data and software to improve the customer experience. Improving customer experience improves the business overall, with better customer retention and sales, so it's a very important role.

CRM Specialist responsibilities

• Act as the liaison between the technology and the rest of the company.
• Utilise the features and benefits of the CRM.
• Generate and interpret the data from the software.
• Work collaboratively to improve customer experience, sales and marketing.
• Review and update CRM processes with the company.
• Ensure the CRM’s accuracy and reliability.

How much does a CRM Specialist cost?

Companies can invest from £400/day, up to £550/day, or more. A CRM freelancer usually works 1-2 days per week depending on how much help you need.

This is a highly specialised, technical role so you can expect to pay a lot for a freelancer's expertise. That being said, if you were to hire someone full-time it would cost you a lot more.