Digital Data Analyst

Digital Data Analyst

Digital Data Analyst £55,000 - £65,000 Hybrid role – 3 days in Central London [Employer hidden — view at passion-project.co.uk] is supporting a major telecoms partner undergoing a digital transformation. We’re looking for a Digital Data Analyst who can take ownership of rebuilding all digital reporting and bring strong SQL expertise to a new and evolving team. This is a great role for someone who enjoys solving reporting issues at the root, building scalable data foundations, and working closely with a new Digital Lead to modernise digital measurement. Key responsibilities: - Rebuild and streamline all digital reporting over the next 6–9 months (major focus of the role) - Extract and model digital data using SQL (GA4, BigQuery/Databricks) - Build clear, reliable dashboards in Power BI or Tableau - Support verification of Tag Manager setups and onboarding of new digital vendors (e.g., AppsFlyer, attribution tools) - Help define online journeys and funnels for future digital reporting - Provide insight on digital performance trends and optimisation opportunities - Work proactively with stakeholders, prioritising effectively and pushing back where needed Skills needed: - Strong SQL experience (comfortable working with large datasets) - Experience with BigQuery - Ability to build dashboards beyond drag‑and‑drop templates (but not a full BI developer) - Exposure to GA4, GTM or similar digital analytics tools - Understanding of digital journeys, funnels and online performance metrics - Proactive, takes initiative, manages their own workload effectively - Confident pushing back and shaping requirements rather than waiting for direction