New Business Sales Executive – Education & Wellbeing Risks

New Business Sales Executive – Education & Wellbeing Risks

Salary: Up to £42,500 plus car allowance and bonuses of 15% for hitting targets, with potential to earn up to 50% of base.

Location: Cheltenham

We’re looking for an experienced sales professional to join a growing team focused on delivering mental health and wellbeing services to the education sector. This is a pure new business role where you’ll be responsible for prospecting, generating leads, developing relationships and winning clients across colleges, universities and student accommodation providers. You’ll need to be confident building your own pipeline, speaking with senior decision-makers and taking a consultative approach to selling. People in this space don’t like to be sold to, so the ability to adapt your style and build trust is key.

The role is field-based with flexibility, but you’ll need to spend some time in the Cheltenham office as agreed with the manager. Most meetings are held via Teams, but larger opportunities will require face-to-face engagement, and you’ll also attend key events throughout the year to generate new opportunities. You’ll work closely with the wider team to ensure an excellent customer experience, but this is 100% new business – no renewals or account management – so it’s important to make that clear.

We’re looking for someone with at least two years’ experience in a sales role, ideally with a background in consultative selling. Experience in wellbeing, mental health or employee benefits is desirable but not essential, as full product training will be provided. Knowledge of insurance sales within a broker or insurer environment would be an advantage, but again not essential. What matters most is your ability to communicate effectively, manage your own diary, work independently and hit targets. You’ll need to be resilient, organised and comfortable working to deadlines.

In return, you’ll have clear annual targets with minimum expectations and a bonus structure that rewards success. Hitting your target earns a bonus of 15% of your salary, with additional bonuses for exceeding targets, capped at 50% of your base salary. This is a fantastic opportunity for someone who enjoys winning new business, building relationships and making a real impact in a growing market.

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