Marketing Director

Head of Marketing

We’re working with a venture-backed AI SaaS business operating in the learning and workforce performance space. They’re at a key inflection point, with strong product-market fit and now looking to build a scalable, revenue-driving marketing function. They’re hiring a Head of Marketing to build the function from scratch — owning brand, demand generation and pipeline growth. This is a content-led, AI-enabled role, ideal for someone who combines strategic thinking with hands-on execution.

The Role • Own and execute the overall marketing strategy, with a focus on pipeline and revenue growth • Define and sharpen brand positioning in a competitive market • Build a content-led marketing engine, leveraging AI to scale output • Design and deliver the first end-to-end marketing plan (managing ~£250K budget) • Build and manage a demand generation function, including full funnel and lead lifecycle • Partner closely with Sales to drive conversion and pipeline performance • Act as the bridge between Marketing, Sales and Product • Establish KPIs, reporting and attribution to demonstrate ROI • Build the marketing function from scratch — team, structure and partners

What they’re looking for • Experience building marketing functions in B2B SaaS / Tech / EdTech • Strong track record in demand generation and revenue impact • Experience with content-led growth strategies • Comfortable operating in a greenfield, high-growth environment • Strong commercial mindset with the ability to link marketing to revenue • Hands-on and proactive, able to balance strategy and execution • Experience using AI within marketing workflows

This role suits someone who enjoys building from zero, owning outcomes and shaping modern marketing functions in AI-driven businesses.