Marketing Executive

Role Overview:

We are seeking a proactive and detail-oriented b2b Marketing Executive. This role is ideal for someone with a passion for event coordination, digital marketing, and cross-functional collaboration. You will play a key role in managing our attendance at key broadcast trade shows internationally, updating digital and social content, and executing Marketing campaigns.

Key Responsibilities:

Event & Trade Show Management

• Plan and coordinate logistics for trade shows, exhibitions, and corporate events.
• Liaise with vendors, suppliers and venues, and internal stakeholders to ensure smooth deliver of key trade events.
• Manage event budgets, timelines, and post-event reporting.

Marketing & Administrative Support

• Provide day-to-day support to the marketing team including reporting documentation, and presentations.
• Liaise with Sales and Business Development teams to align marketing activities with commercial goals.

Digital Content & Website Management

• Use CMS platforms to update website content, landing pages, and product information.
• Ensure website content is accurate, engaging, and SEO-friendly.

Social Media & Campaign Execution

• Develop and schedule social media posts across platforms (LinkedIn, X, Instagram, etc.)
• Assist in creating campaign assets that adhere to brand guidelines, including using a variety of digital content (short-form video, imagery, live video, infographics, text).

HubSpot CRM & Email Marketing

• Build and manage landing pages, email campaigns, and workflows in HubSpot.
• Monitor campaign performance and assist in reporting and optimization.

Requirements:

• Proven experience in marketing, event coordination, or administrative support.
• Familiarity with CMS platforms (e.g., WordPress, Drupal).
• Hands-on experience with HubSpot or similar CRM and marketing tools.
• Strong organizational, project management and multitasking skills.
• Excellent written and verbal communication.
• Proficiency in Microsoft Office.
• Creative mindset with attention to detail.
• Ability to take initiative without being asked.

Desirable:

• Experience in B2B marketing or technology sectors.
• Basic graphic design and short-form video production skills.
• Understanding of SEO and digital analytics.
• Budget management for projects.