Assistant Store Manager
🔒 Confidential Employer
Posted 20 April 2026
LOCATION
London
TYPE
Full-time
LEVEL
Mid-Senior level
CATEGORY
Retail
This employer holds a UK Home Office sponsor license — sponsorship for this specific role is at the employer’s discretion
SKILLS
Retail Management
Customer Service
Sales
Team Leadership
Stock Management
Visual Merchandising
KPIs
Training
FULL DESCRIPTION
As an Assistant Manager, you will support the Store Manager in managing store operations, driving sales, and leading a team to deliver memorable customer experiences. Responsibilities include motivating the team, providing outstanding customer service, driving sales, managing stock, and ensuring compliance with company policies.
Key Responsibilities
- Be a role model - You’ll motivate and engage your team to bring to life the brand values every day, always promoting an inclusive and positive working atmosphere which is underpinned with celebrating success.
- Deliver outstanding service to all customers, demonstrating role model behaviours for all the team.
- Assist in driving sales, commerciality and maintenance of standards, including compliance with established policies and procedures.
- Always communicate efficiently, both on the floor and behind the scenes. You will develop and maintain relationships across the business, with your customers and with community partners.
- Partner with the Store Manager to generate innovative and engaging marketing ideas.
- Take ownership over stock management and executing visual merchandising guidelines, contributing towards and delivering on store KPIs.
- As the product expert and knowledgeable trainer, you will educate your team and advise customers.
- Focus on fostering a supportive, productive and inclusive environment that promotes teamwork and accountability.
- Support the store management team in all aspects of running the store including opening and closing the store, cash-handling, stock control, merchandising and maintaining a clean and well-presented store, at all times.
- Creating amazing experiences for our customers through offering authentic customer service that will leave a lasting impression.
- Maintain compliance with company policies including health and safety regulations.
- Take ownership over stock management and executing visual merchandising guidelines, contributing towards and delivering on store KPIs.
Knowledge, Skills, and Abilities Required
- Previous experience working in a fast-paced, customer-facing environment
- Experience working in a customer-facing role. Leadership or supervisory experience is preferred, but not essential
- Flexible and adaptable, you are comfortable working in a fast-paced environment
- Flexible schedule and availability to work mornings, evenings, weekends and holidays
- Passion for our brands and brand lifestyles
- Self-starter and ambitious – you are motivated to achieve and exceed store targets for your team and your store
- Ability to work under pressure and manage multiple tasks at once
Working Conditions
- Retail environment
The Extras
- Generous clothing allowance
- Seasonal allowance for SB uniform
- Excellent training & development opportunities
- Quarterly bonuses
- 60% off all [Employer hidden — view at passion-project.co.uk] merchandise
- 25 days holiday (pro-rated if working part-time)
- Refer a Friend bonus scheme
- Season Ticket Loan
- Access to Retail Trust - advice & support tool
- Health Cash Plan benefit with Medicash available to all [Employer hidden] UK Employees
- Wolverine Worldwide discount
- Enhanced Family Leave policy
- People Pension
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