CRM Project Manager UK

Key responsibilities include:

• Defining campaign content, customer targeting, and database extraction using Salesforce, as well as selecting communication channels and scheduling sends in line with each sale’s operational plan
• Writing detailed campaign briefs for production teams, ensuring full alignment with [Employer hidden — view at passion-project.co.uk]’s brand guidelines
• Managing the execution of all client communication flows beyond invitations (editorial content, emailings, surveys, phone outreach, etc.)
• Monitoring campaign performance, providing detailed reporting and analysis, and proactively suggesting improvements to continuously optimize results

You will also support the Marketing Manager in delivering cross-functional Marketing and CRM projects:

• Implementing automated campaigns to activate the client database, grow membership, and reduce churn
• Contributing to the continuous improvement and expansion of Salesforce and Marketing Cloud usage, in collaboration with the Product Owner
• Analysing the customer database and recommending actionable strategies to drive sales performance and increase the number of Members and VIP clients
• Continuously enhancing campaign management processes to ensure flawless execution

You will work closely with all [Employer hidden] departments and manage relationships with external partners to ensure the successful delivery of all initiatives.

Graduated from a business school with a specialization in Marketing or Digital, you have at least 2–3 years of relevant experience, ideally within the fashion or luxury industry.

Required skills:

• Strong expertise in Salesforce and Salesforce Marketing Cloud (mandatory)
• Solid knowledge of Excel, particularly for KPI analysis
• Excellent command of both French and English (bilingual/native level), written and spoken, in an international business context
• Proven project management capabilities