Digital Designer
SKILLS
FULL DESCRIPTION
Digital Designer
Bring our jewellery brands to life in the digital space. As the Digital Designer, you’ll be at the heart of shaping how customers experience our brands online—whether it’s an eCommerce journey, a social-first campaign, or a digital activation in store.
Digital Designer
Bring our jewellery brands to life in the digital space.
At Signet, we believe every customer touchpoint should feel inspiring, intuitive, and memorable. As the Digital Designer, you’ll be at the heart of shaping how customers experience our brands online—whether it’s an eCommerce journey, a social-first campaign, or a digital activation in store.
This is a role for a designer who thrives at the intersection of creativity and technology. You’ll design, produce, and manage digital content that balances commercial impact with creative excellence, ensuring consistency, innovation, and customer-first thinking across all platforms.
As part of the in-house creative team, the Digital Designer will play a key role in shaping how our customers experience Signet’s brands online. With evolving platforms and customer expectations, the role requires staying ahead of digital trends, embracing new tools (such as AI-powered design), and creating content optimised for emerging channels like TikTok, Instagram Reels, YouTube Shorts, and Pinterest.
The role requires both creative flair and technical precision, balancing commercial priorities with design excellence.
Duties and scope of the role:
- Design, produce, and manage mobile-first, customer-centric creative content across all digital touchpoints.
- Interpret briefs, conceptualise visuals, and present ideas to stakeholders with clear rationale.
- Create and optimise digital assets (static, motion, interactive, and HTML) across eCommerce, social media, email/CRM, display advertising, and apps.
- Build and evolve scalable templates for email, web, and social content across both brands.
- Collaborate with UX/UI and Digital Trading teams to ensure designs support usability, conversion, and accessibility.
- Stay ahead of platform innovations and design trends, proactively suggesting new ideas and formats.
- Ensure design consistency, brand alignment, and accessibility compliance (WCAG).
- Manage multiple briefs in a fast-paced environment, delivering high-quality work on time and on-brand.
What you will bring to the role:
- Strong portfolio demonstrating responsive, mobile-first digital design (ideally in retail, fashion, or lifestyle).
- Proficient in Figma and Adobe Creative Cloud (Photoshop, Illustrator, After Effects, Premiere Pro, InDesign).
- Knowledge of motion design, video editing, and interactive/dynamic content creation.
- Awareness of emerging creative tools (e.g., AI-assisted design, prototyping software).
- Understanding of UX/UI principles and accessibility standards.
- Experience designing for social-first content (TikTok, Instagram Reels, Pinterest, YouTube Shorts).
- Familiarity with email/CRM design, personalisation, and integration with campaign platforms.
- Animations skills and experience of design for socials
- Excellent attention to detail and ability to manage multiple priorities.
- Strong stakeholder management, with ability to present and defend creative ideas.