Senior Creative Copywriter

About Us

[Employer hidden] is the next-generation online fashion retailer for the forward-thinking woman. Conceptualised and crafted in-house and abroad, we specialise in accessible luxury and designs of unrivalled quality that flatter all figures.

From prom to occasion, maternity, bridal, and beyond, we deliver an elevated shopping experience that connects our global community of trend-setting consumers, influencers, and content creators with fresh collections dropping weekly.

The Role

This position can be based at our headquarters in Manchester, UK or Dubai, UAE.

We are hiring an enthusiastic, talented and ambitious Senior Brand & Creative Copywriter to lead creative ideation, brand storytelling and copywriting across campaigns for [Employer hidden]’s full fashion portfolio.

Working closely with the Head of Marketing and the wider Creative, Brand and Ecommerce teams, this role will own and evolve the [Employer hidden] brand narrative, bringing the brand vision to life through compelling, culturally relevant and commercially effective storytelling.

As a senior creative, you will be a highly skilled 360° thinker with a strong understanding of brand-led storytelling, social-first content and SEO-informed digital best practice. You will deliver on-brand, trend-aware copy that builds brand equity while supporting performance, ensuring content drives awareness, engagement, traffic and conversion across global markets.

This fast-paced, varied role offers the opportunity to lead storytelling across brand campaigns, product launches, social channels, ecommerce and product copy, SEO-optimised web content, paid media, PR, print and digital display, as well as scriptwriting for social and video content, events and brand activations.

Key Responsibilities

• Lead brand-led creative ideation and 360° campaign execution across key moments and product launches
• Own, develop and protect [Employer hidden]’s brand narrative and tone of voice across all marketing touchpoints
• Partner closely with the Head of Marketing to deliver creative copy aligned with brand vision and commercial objectives
• Write compelling, social-first copy across campaigns, from teaser through launch and repurposing phases
• Set copy direction for social channels, delivering platform-native storytelling that drives awareness, engagement and brand affinity
• Produce SEO-informed copy for ecommerce, landing pages, category pages and editorial content, applying best practice without compromising brand voice
• Collaborate with Creative, Marketing and Ecommerce teams to deliver short- and long-form copy for campaigns, brand decks, PR and scripts
• Conceptualise and deliver best-in-class written work that strengthens [Employer hidden]’s position as a leading fashion brand
• Present creative concepts, copy direction and content rationale to key stakeholders
• Maintain consistency and quality across all copy through proofreading and tone-of-voice governance
• Manage multiple projects simultaneously, prioritising workload and delivering to agreed deadlines

About You

• Exceptional senior-level brand and creative copywriting skills, with experience within fashion, beauty or lifestyle brands
• Proven experience ideating and delivering integrated, brand-led marketing campaigns
• Strong understanding of social-first storytelling and platform nuances across key social channels
• Experience writing ecommerce and website copy while maintaining a strong brand voice
• Solid understanding of SEO principles, with the ability to apply them strategically rather than formulaically
• Deep understanding of the [Employer hidden] brand, customer and aesthetic
• Highly organised, with the ability to thrive in a fast-paced, creative environment
• Passion for fashion, trends, pop culture and digital culture
• Meticulous attention to detail with strong proofreading skills
• Adaptable writing style across multiple channels and audiences
• Confident communicator with strong presentation and stakeholder management skills
• Collaborative, with the ability to build relationships across all levels of the business

What's on offer?

• Bi-annual bonus scheme
• 25 days of annual leave (plus bank holidays)
• Extra day off for your birthday
• Flexible working hours around core hours of 10-4
• Cycle to work scheme
• 40% staff discount across Club L and Lavish Alice products
• Healthcare Cashplan
• Free onsite gym
• Enhanced pension contribution
• Enhanced maternity and sick pay
• Free snacks, drinks & treats
• Social events