Creative Strategist (Paid Social)

Job description

A fast-growing, digitally native consumer brand is looking for a Paid Social Creative Strategist to build and scale its performance creative engine across key acquisition channels.

Operating across multiple high-growth product categories, the business has established paid social as a core driver of growth. This role sits at the intersection of creativity and performance, focused on producing high-converting creative, testing at speed, and scaling what works.

You’ll work closely with the performance and acquisition teams, owning creative strategy end-to-end and directly impacting customer acquisition and revenue.

If you’re obsessed with what makes people stop scrolling, click, and convert, and want to operate in a fast-paced, high-growth environment- this is a brilliant opportunity.

Key Responsibilities

• Own and execute paid social creative strategy across Meta and TikTok
• Develop high-performing hooks, messaging angles and campaign concepts
• Build and run a high-velocity creative testing programme
• Analyse performance data and translate insights into new creative directions
• Write scripts, hooks, headlines and direct-response copy
• Brief and manage designers, editors and external creators
• Take concepts from ideation through to live campaigns
• Continuously iterate on creative to improve CAC, ROAS and overall performance
• Collaborate closely with Performance, Acquisition and Creative teams

Skills & Experience Required

• Experience creating paid social creative in a D2C, eCommerce or performance-driven environment
• Strong understanding of Meta and/or TikTok ad platforms
• Ability to turn data and insights into high-performing creative concepts
• Strong copywriting and scripting skills for direct-response advertising
• Experience running or contributing to creative testing frameworks
• Highly organised, proactive and comfortable working at pace
• Experience working with UGC and creator-led content
• Exposure to influencer marketing or creator partnerships
• Strong understanding of full-funnel performance metrics (CAC, ROAS, etc.)

Why Apply?

• Join a fast-growing consumer brand with paid social at the core of its growth strategy
• Take ownership of creative strategy and see direct impact on performance
• Work in a highly collaborative, creative and fast-paced environment
• Clear opportunity to develop and grow within a scaling team
• Be part of building a high-performing creative engine from the ground up

If you would like a confidential chat about this role or your next career move, then please get in contact with: [contact hidden]