CRM Lead
SKILLS
FULL DESCRIPTION
This is a pivotal role within a premium fashion retail brand, responsible for leading the CRM function, setting strategy, and running campaigns that drive customer engagement, retention, and revenue growth.
Job details
Posted
15 January 2026
Salary
£90,000 – £100,000 per day
Location
London
Contract type
Permanent
Reference
132976
IR35
Job description
This is a pivotal role within a premium fashion retail brand, responsible for leading the CRM function, setting strategy, and running campaigns that drive customer engagement, retention, and revenue growth.
You’ll join a small but growing CRM team and take ownership of lifecycle marketing, campaign execution, and team leadership. If you have hands-on CRM experience in fashion or premium retail, enjoy building strategies that convert, and are ready to step into a leadership role, this is an excellent career opportunity.
Key Responsibilities
- Lead the CRM function, setting strategy and operational priorities
- Plan, execute, and optimise lifecycle marketing campaigns across email, SMS, app, and other channels
- Manage and mentor CRM team members, building capability and supporting career development
- Collaborate closely with marketing, e-commerce, and commercial teams to align CRM strategy with business goals
- Analyse campaign performance and customer engagement, translating insights into actionable improvements
- Drive adoption of best practices, automation, and personalisation across the CRM function
- Ensure consistent, premium-brand customer communications that reflect brand values
About you:
- Strong CRM and lifecycle marketing experience, within fashion or premium retail driven brands
- Proven ability to lead campaigns end-to-end, from strategy to execution
- Experience managing people or readiness to step into a leadership role
- Hands-on, practical approach - able to get stuck in and deliver campaigns personally
- Strong understanding of customer segmentation, targeting, and engagement strategies
- Familiarity with email, SMS, app, and other CRM channels
Why Apply?
- Lead a critical function within a growing premium brand
- Immediate opportunity to make a visible impact on customer engagement and retention
- Supportive culture with professional development opportunities
- Selected benefits include flexible working, bonus scheme, annual leave allowance, and health support
If you would like a confidential chat about this role or your next career move, then please get in contact with: [contact hidden]