Senior Finance Manager - Ecommerce & Marketplaces

Reports to:

Vice President, Planning & Analysis

Location:

Farringdon, London

Hours:

36.5 hours per week, Monday to Friday (4.30pm finish on a Friday)

The Senior Finance Manager Mission:

The Senior Finance Manager leads end-to-end commercial finance and FP&A for [Employer hidden — view at passion-project.co.uk]’ global Direct-to-Consumer (DTC) business, spanning eCommerce and marketplace channels across multiple brands and regions. This role owns planning, forecasting, performance insight and decision support for the full DTC P&L. Acting as a key business partner to the Digital Director and SVP of Media, the role drives profitable growth through robust financial modelling, deep understanding of order-level economics, performance marketing, pricing sensitivities and trading levers. The role provides high-impact, forward-looking insight to executive stakeholders, supports major investment and transformation decisions, and ensures strong financial control across trading, promotional and project activity.

How you'll drive success:

Commercial FP&A & Performance Management

• End-to-end ownership of global DTC planning, forecasting and performance management across all brands and regions
• Full P&L ownership, including revenue, gross margin, marketing investment, fulfilment costs and overheads
• Lead weekly DTC trade reporting (to COO, Regional Presidents and DTC team), providing clear, decision-oriented insight to executive stakeholders
• Analyse and communicate trading performance, identifying risks, opportunities and trade-offs in real time
• Assess profitability of trading and promotional activity, including discounting, conversion and margin impacts
• Own monthly DTC performance reporting (Month, YTD, FY) with clear insight and commentary
• Lead Finance review of monthly Sales IBP submissions with DTC leadership
• Own quarterly forecast cycles and annual budget for Global DTC P&Ls

Business Partnering & Decision Support

• Act as the primary finance partner to the Digital Director and SVP of Media
• Provide robust financial insight to support strategic and operational decision-making
• Lead financial evaluation of commercial initiatives, growth opportunities and trading strategies
• Support steering committees for major DTC projects, ensuring strong financial governance and value delivery

Financial Modelling & Scenario Analysis

• Build and own complex financial models to support business cases, investment decisions and scenario planning
• Lead pricing and promotional sensitivity analysis (e.g. discount depth, conversion rates, demand elasticity)
• Develop scenario models to assess upside/downside risks and inform executive decisions

Marketing & Order-Level Economics

• Partner closely with Digital and Media teams to assess performance marketing efficiency
• Analyse customer acquisition, retention and lifetime value economics
• Develop and interpret order-level profitability metrics across channels, brands and regions

Team Leadership

• Lead and develop a high-performing team, managing:

• 1 Finance Senior Analyst
• 1 Project Lead

• Provide coaching, clear objectives and strong performance management
• Build DTC commercial finance capability and best practice across the team

Financial Control & Systems

• Partner with accounting and shared services teams to ensure robust month-end processes and controls
• Comfortable operating across transactional finance and commercial FP&A
• Ensure accurate P&L and balance sheet postings related to DTC activity
• Strong working knowledge of SAP in an eCommerce / DTC environment

What you'll need to thrive:

Essential

• Significant FP&A / Commercial Finance experience in eCommerce environments
• Strong understanding of global, multi-brand operating models
• Proven experience owning and managing a full P&L
• Deep commercial acumen with the ability to translate data into clear executive insight
• Advanced financial modelling and scenario planning capability
• Strong understanding of:

• Order-level economics
• Performance marketing
• Pricing, discounting and conversion dynamics

• Experience delivering decision support at senior / executive level
• Confident people manager with experience developing high-performing teams

Desirable

• Experience working with marketplaces alongside owned eCommerce
• Exposure to fast-paced, high-growth DTC environments
• Experience supporting large-scale digital or transformation projects

Personal Attributes

• Commercially curious with a strong sales and customer mindset
• Comfortable operating in ambiguity and pace
• Influential communicator, able to challenge and support senior stakeholders
• Detail-oriented while maintaining a strong strategic perspective
• Confident balancing short-term trading decisions with long-term value creation

Alongside a competitive salary and discretionary bonus, we offer a comprehensive benefits package designed to support your wellbeing, flexibility, and life outside work. This includes generous holiday allowance with the option to buy more, hybrid and flexible working, enhanced family leave, pension and financial protection, wellbeing support, travel schemes, and generous discounts across [Employer hidden] and selected retail partners. You can find full details of our benefits and perks on our UK Benefits page.